NewsPaper Insert Decision

Discussion in 'Business Operations' started by Sportsturf, Dec 30, 2006.

  1. Sportsturf

    Sportsturf LawnSite Member
    Posts: 28

    If you had the choice of advertising in 6 newspapers in six towns, twice, or one newspaper in one town 6 times....which would you choose.
     
  2. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,073

    Just as long as the 6 towns were all in my service area and not spaced too far apart.....
    I would choose the 6 newspapers twice. Once in early March, then hit them again right at the beginning of April.
     
  3. tthomass

    tthomass LawnSite Gold Member
    from N. VA
    Posts: 3,497

    depends on the towns..............are all six worth advertising in or would you be better concentrating on three towns
     
  4. Sportsturf

    Sportsturf LawnSite Member
    Posts: 28

    Thanks Jodi. I thohght maybe six in one town would be over doing it.

    Im also direct mailing some pieces after reading your bit about that. I have a great database available in my county online...pretty awsome actually.

    Yes Thomas. They are all valuable communities.
     

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