Newspaper or Doorhangers?

Discussion in 'Starting a Lawn Care Business' started by brjohnso, May 16, 2006.

  1. brjohnso

    brjohnso LawnSite Member
    Posts: 28

    Newspaper
    30 days
    $154

    Population of city and surrounding suburbs - close to 1.5 million
    20 other landscaping/lawn care service companies currently advertising

    2000 door hangers
    $90 plus S/H

    Was wondering which route you would go
     
  2. Splicer

    Splicer LawnSite Senior Member
    Posts: 992

    Not trying to be a smart ass but I don't read the paper and I throw door hangers away without looking.
     
  3. Dunn's

    Dunn's LawnSite Bronze Member
    Posts: 1,534

    We are in the waiting process of the newspaper / ads route to hear calls back so I'm not sure about that yet. We did doorhangers at the beginning of the season and we got a HUGE call back from them. They look a lot more professional than flyers. We handed out 2,000 doorhangers and got about 50 calls from them. That's a 25% call back, not too bad I don't think. All of the customers we got from them paid for it. We purchased ours from NEBS and they look really nice. If you go to their website http://www.nebs.com and order a catalog, you get either 10% or 25% off your first order of doorhangers. Good luck :) :)
     
  4. brjohnso

    brjohnso LawnSite Member
    Posts: 28

    So you expect me to come up with money for a commercial for radio or TV? This is a new business and these are both common forms of marketing for landscaping companies. I'm only trying to figure the best option of the two.
     
  5. Splicer

    Splicer LawnSite Senior Member
    Posts: 992

    I didn't say that now did I? Well I guess I would go the door hanger route because A] its cheapest and 2] Dunn said he got a good response.
     
  6. LandscapeMasterpieceGA

    LandscapeMasterpieceGA LawnSite Member
    Posts: 109

    2.5% sounds better...
     
  7. Freddy_Kruger

    Freddy_Kruger LawnSite Bronze Member
    Posts: 1,064

    Door hangers damn it.
     

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