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newspaper service directory

Discussion in 'Business Operations' started by willretire@40, Nov 28, 2005.

  1. willretire@40

    willretire@40 LawnSite Bronze Member
    from VA
    Posts: 1,387

    Just like to know DOES IT WORK! if so what kind of response does it get. Our newspaper goes out to about 400,000 homes a day.
  2. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    I have used the service directory in our local paper a few times. I might get 1-2 calls each week my add runs.
  3. sicklid

    sicklid LawnSite Member
    Posts: 42

    I got great response from my ad. Of course you'll never know till you try:D
  4. lafrance4078

    lafrance4078 LawnSite Member
    Posts: 246

    I have been watching our local. It seems like just about every Joe with a mower is advertising in it. I am going to try it, but I will really have to work on the add wording so that it will stand out. Not sure when I will do it, But I will let you know.
  5. sicklid

    sicklid LawnSite Member
    Posts: 42

    To make mine stand out I did white text on a black background as apposed to black on white (standard) cost alot more but I got alot of work from it.
  6. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    We've tried the service directory in past years. During prime season (March, April, May) i'd say the ads were at their highest at around 27 different lawn companies. No, we did not get many calls from it. Very hard to differeniate ourselves and make us stand out when so many others were advertising almost the same thing. We no longer advertise in the service directory.
  7. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi willretire@40,

    I think in the past when this has come up, quite a few LCO's said they got many price shopping calls and not too many sales. But as others have said, you never know until you try.

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