When advertising in the newspaper services directory, which approach has yielded the best results? Hook 'em with a line or question to get your ad noticed? List services performed in hopes they are looking for someone that offers "mulching"? Offer reliable, licensed, insured, english speaking service? Discount for % off XXXXX, or other discount gimmicks? What will get the phone ringing with buyers? A basic 5 line is running about $90/mo and does not leave much room for words that won't pull their weight. 2 lines are already accounted for with company name and phone #'s.