newspaper

Discussion in 'Business Operations' started by randy2625, Jul 24, 2003.

  1. randy2625

    randy2625 LawnSite Member
    Posts: 114

    i just put a ad in the paper for one day to see how it goes for sunday it goes out to 600,000 people. I was wounder how you guys might think it will go???
     
  2. BSDeality

    BSDeality LawnSite Silver Member
    Posts: 2,850

    be prepared to drive all over creation to give estimates. :)

    I try to do targeted advertising (flyers, business cards) to keep my route tight and drive time to a minimum.
     
  3. A1 Grass

    A1 Grass LawnSite Senior Member
    Posts: 330

    All the new customers I get are within 2 miles of my house, thanks to door hangers exclusively.

    I don't even let my friends hand out my business cards for me. I now tell them NOT to. I am convinced that if I play it right I can work more than I drive.
     
  4. GLAN

    GLAN Banned
    Posts: 1,647

    See what the others are telling you?


    Keep the route tight. Wasted time and money going all over the place and doing one stops.

    Unless all you are doing is installs.

    We have localized "Yellow Books" and things called "Pennysavers" and "Shopper Guides" Though I don't do the later 2
     
  5. Lombardi

    Lombardi LawnSite Senior Member
    Posts: 538

    What does your ad describe as your services? If it is for mowing, the others are correct, a lot of driving for little jobs. If it is for landscaping, a long drive to get a decent job will usually be worth it.
     

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