"Let Nicolock Pavers, Pave The Way...." Really? This is what they came up with? It's PATHETIC. No creativity. It's NOT catchy. It doesn't stick in your head. My chocolate lab could have done better. A counter top company in our area has a catchy radio ad jingle: "Topline, Topline Countertops, give your kitchen...definition" It's catchy and it sticks in your head. but "pave the way"? wow, did the owner think of that on the fly as he was on his way to meet with the advertising rep?