Totally agree. And I don't think it is becasue the homeowner is stupid...it is just is because they don't have a clue of what they are doing or know how to use the products! I have said for several years on here that no fert or herbs should be sold at the retail level! I don't think it us (LCO's) trying to make what we do sound complicated...but atleast we are licensed and knowlegable about what we are using and understand and know how to use our products. If you asked most homeowners how much they applied they would say they used x amount of bags. But they probably don't even know their lot size...so how do they know if they applied it correctly??? I have seen this many times when taking over the DIY lawn.