No one can complain about lowballers more than me..

Discussion in 'Christmas Trees & Seasonal' started by hotrod1965, Nov 20, 2008.

  1. NightLightingFX

    NightLightingFX LawnSite Senior Member
    Posts: 581

    As far as I am concerned the lowballers can have all the business they can get. I don't want any of their customers anyway. If I am going to do a holiday lighting job I am going to get paid well for it, or I won't EVEN consider it. Holiday lighting is too much work for chump change. I don't bargan with my customers. I tell inquiries, "The minimum cost for a Holiday Lighting job is $1,000 - $1,500." Take it or leave it.

    This is my third year of Holiday Lighting. My goal is to grow slow with quality accounts, and to be recognized for a higher level of work. Also I focus on commercial accounts - I can make sales calls and not waste money on marketing that competes with lowballers.
    ~Ned
     
  2. David Gretzmier

    David Gretzmier LawnSite Gold Member
    Posts: 3,645

    I'm always careful with quoting minimums on the phone. I've found that if I give a range of the cost of my services, I say- "some customers just have us hang wreaths, and it costs them 2-300 per year, and some displays are elaborate, 2-4k, sometimes 10k per year and more, but it all depends on how much product it takes to make your house look awesome". My experience is if I can get in front of folks they will get to know me and trust me, and I can close 1 out of 3 folks on a 3000 average first year home cost, with closing anywhere from 25-40 new customers per year in the past 4 years. when I quoted minimums on the phone four and plus years ago, I am certain I scared off folks who would of bought from me had I gave a range like I do now. I only picked up 10-20 new customers per year in those days, but then it was mostly just myself and a helper.
     
  3. socallawndude

    socallawndude LawnSite Member
    Posts: 100

    What was the first guys full number? All jokes aside I'm in so cal and believe me it's even worse, hell we have guys out here that hold signs pimping themselves out
     
  4. hotrod1965

    hotrod1965 LawnSite Senior Member
    Posts: 582

    I'm sure you can go to craigslist in any city and find similar ads.
     
  5. umpire

    umpire LawnSite Member
    Posts: 27

    Time to decorate .Hi im bruce.i want to take the chore or the risk out of putting up your lights.Is your roof high.Is that ladder getting heavy.Chevy Chase can fall off that ladder and not get hurt hes an actor.If you fall you cant work .You might even get killed.let me climb the ladder
    licensed Insured we will do the job fast affordable and we are very reliable
    Ill do half the work light/ladder work or we will design the whole house.
    Icycle light 150.00 whole house
    Yard lights everything else 50.00
    Lights and cords extra Give me a call 678-910-xxxx thank you bruce
     
  6. David Gretzmier

    David Gretzmier LawnSite Gold Member
    Posts: 3,645

    I had a lowballer storm through a 400k plus neighborhood and hit 3 houses, 2 of which I had bid. after explaining all the benefits of the lightlink system for icicles, you know, no flip ups, no 1/3 of the strands out , not twisted wire, and they actually look like icicles, repairable, warranty, etc, three folks in a row went with the walmart icicle guy. and how do these 400-600k homes look? garland that looks like a muppets scarf around posts, icicles that are twisted, 1/3 out, flipped up on the roof, see through wreaths, and an incredible over all tackiness that is stunning. cords everywhere.

    How is it that folks who drive an $80,000 SUV, wear $1000 suits and drop 100bucks plus to eat out buy cheap lights and cannot see it? we do 11 homes in this neighborhood that are straight, sharp, classy and ready for photo's in architectural digest. I can handle folks making uninformed decisions. But to make poor choices given proper information and referances, that's just dumb.
     
  7. turf hokie

    turf hokie LawnSite Silver Member
    Posts: 2,744

     
  8. hotrod1965

    hotrod1965 LawnSite Senior Member
    Posts: 582

    I thought that was pretty funny too!
     
  9. David Gretzmier

    David Gretzmier LawnSite Gold Member
    Posts: 3,645

    The funny thing is I use that term during my sales presentation. nearly everyone thinks of garland from walmart and they get the visual when you say a muppet scarf. Then I pull out my garland, and of course, it's wide, heavy, huge...impressive.
     
  10. turf hokie

    turf hokie LawnSite Silver Member
    Posts: 2,744

    ...............and I just realized why (yes I am a little slow) everyone thinks that the material does not cost us anything. And why they think I am crazy when I give them prices.

    Lowes put all of their holiday stuff on sale this week, 100 count strand of lights for $1.20. 50 count strand $.99. Had prospect tell me she would go to lowes, buy 2000 lights for $30 and pay me $50 to put them in. She thought I was obnoxious when I told that I dont hang homeowner lights but given the economy I could do it for $400.
     

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