It is called leaving money on the table. If every one else is getting $50 a lawn and you want to do it $35 because you think you have no overhead. You have just ruined the market for your area. You are now losing $15 on that job. Yes losing $15 dollars because you chose to leave money on the table. You think you have no overhead. Until you have an accident, get sued and not have business liab. insurance. No overhead because you are not setting aside money to buy replacement equipment, or new equipment trucks to expand.