obituary marketing

Discussion in 'Lawn Mowing' started by lawnsaspire, Jan 28, 2010.

  1. lawnsaspire

    lawnsaspire LawnSite Bronze Member
    Posts: 1,542

    This may sound morbid, but have you ever checked the last few months obituaries when trying to decide where to pass out flyers? I just thought of this since half of my customers are widows who's husbands have passed away recently. Alot of men who have probably worked themselves to death like us. Anyway I thought I might incorporate this tactic into where I pass flyers out.
     
  2. CircleC

    CircleC LawnSite Senior Member
    from NW
    Posts: 309

    Dude you should get into some other kinda sales where you can make more money if you are gunna chase old sad ladies....WOW!
     
  3. powernoje

    powernoje LawnSite Member
    Posts: 141

    that is however a good idea haha, I might try that... Thanks
     
  4. Total Grounds Maintenance

    Total Grounds Maintenance LawnSite Member
    Posts: 243

    Yeah I do it all the time. I even offer them the recent widow special and tell them if they clip out the obituary they can use it like a coupon and get 10% off.


    NOT! are you on drugs?
     
  5. lawnsaspire

    lawnsaspire LawnSite Bronze Member
    Posts: 1,542

    i DIDN'T SAY i'VE DONE IT. bUT iT WOULD give you an idea of who might need lawn services as they always put the adress of the surviving spouse. If you think it's a dumb idea it probably is. I just thought I'd ask. Aom many times I wish I had special knowledge about who is wanting lawn service instead of just randomly passing out flyers to every house in a given neighborhood.
     
  6. zturncutter

    zturncutter LawnSite Bronze Member
    Posts: 1,308

    Many of the widows that I work for are not sad, just spoke with a customer today, she enjoys traveling and he never did.:walking:
     
  7. zturncutter

    zturncutter LawnSite Bronze Member
    Posts: 1,308

    This form of marketing is done by many companies, when my father died my mother was swamped with offers from many different companies.
     
  8. yardguy28

    yardguy28 LawnSite Platinum Member
    Posts: 4,464

    i would not recommend doing this. i think it is totally rude and disrespectful......
     
  9. topsites

    topsites LawnSite Fanatic
    Posts: 21,654

    I'm not saying I ain't never had a wild hared idea, which I am sure I've had a few
    that are at least as good but somehow I don't think this one's ever crossed my mind.
     
  10. 4curbappeal

    4curbappeal LawnSite Senior Member
    Posts: 761

    Its called ambulance chasing! I personally havent, but I dont see anything wrong with it as long as you you are polite and tactful.
     

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