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Online Marketing Company Reviews

Discussion in 'Digital Marketing' started by PlantscapeSolutions, Aug 14, 2013.

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  1. PlantscapeSolutions

    PlantscapeSolutions LawnSite Silver Member
    Posts: 2,980

    It's hard to find reputable online marketing companies. Everyone wants to promise you the world that they have a way to put you on the top of Google searches. I'd like to hear from anyone who actually has seen results from companies they have dealt with.
     
  2. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    I do all my stunts, so no help there.

    However, any company that is cold calling or mass emailing is probably not any good. Use Google to find someone in your area. If they can't get themselves to page 1, do you really want to hire them? Then follow them on social media for a while, read their blog, until you feel comfortable with them. That's what I would do...

    Unless I had $300/hr to blow. Then I would just hire David Mihm.
     
  3. Landscape Poet

    Landscape Poet LawnSite Gold Member
    Posts: 3,637

    I concur with headz on most if not all of his statement. You can do it yourself if you are willing to put the time in on SEO. All you really need to start is here on LS if you go through some of the old post and recent ones. Start there that is what I did.

    If you are not using Google Plus I advise that you do so and the reason I suggest it is most likely not why you think. You see Plus while still not as popular as FB for example, has much higher quality content providers IMHO. There are groups (hundreds of them) which you can put in your circles and follow which are all about SEO. To me Plus has become what I thought FB would be without all the MEMS and pictures of everyones meals etc.

    A little hard work goes a long way.....I simply paid someone to create my site and start the SEO....I studied here and read past post and thoughts provided within them, went to google plus read lots of SEO post and still do in my "free time" and essentially made this my hobby. Has it paid off? I currently pull organically on Google first page for just about every key word or phrase that applies to what I actually do. When all this people call and ask for business I ask them what can they do for me that I have not already did for myself....they promise the first page of google organically etc right...that is generally there big selling point....and that is where you shut most of them down by already informing them that you are already there....so how else can they help in a way that you can not.
     
  4. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,389

    It is infinitely more difficult than it should be, which is a terrible indictment on some of the people attracted to the industry, and why you see some companies moving away from the term "SEO". From personal experience, I will say that this is one industry where solid referrals are extremely valuable. Unless you specifically know of work a firm/soloist has done, cold-contacting them via their website usually doesn't work out for the best. Even then, it can be tough. The vast majority of people on here who have recommended "their guy" usually leads to me quickly, and unhappily, breaking down the effort quality quite quickly. I wish it wasn't that way, but it is. It's a dangerous mix when you take the very low budgets that many here have, and couple it with the volume of shady people. A $99 "Gold Plan" is not what you're looking for.

    If you don't know of any, I'd recommend looking at similar, locally-targeted service businesses, who rank well, and see if they could be of help referring you. I would caution against taking on a consultant who also works with other LCOs in your competitive region. Whenever this topic comes up on here, I say the same thing...You can't have one football coach running both teams. And, ethically, the SEO shouldn't even entertain the idea. If they have no problem with it? Run.

    And that's when you hang up the phone or end the email contacts. Even if the majority of their client properties are ranked in the top 3, that's a promise that should still never be made.
     
  5. GOATMAN GEORGE

    GOATMAN GEORGE LawnSite Member
    Posts: 88

    I agree with the above posters. I would really take a look at if you can do it yourself. It is possible and once you do it you will really realize how much $ you saved.
     
  6. Sprinkler Buddy

    Sprinkler Buddy LawnSite Bronze Member
    from Florida
    Posts: 1,187

    A great way to get found is by starting a blog. Be sure to mention the locations you service in the content whenever possible. Title your articles with common search terms when possible, use the title in content if possible as well. It takes time but I have gotten traffic to my main website from my blog. My blog doesn't have a monthly service fee either.

    Take some photos of your work that's related to the content in your article. Name your photos with a related key words. Your photos will show in the images whenever that keyword is searched. Update your blog regular and it will begin to get indexed quicker and quicker.

    I have tried a few paid SEO in the past, none were very productive.
     
  7. PlantscapeSolutions

    PlantscapeSolutions LawnSite Silver Member
    Posts: 2,980

    I have seen people who have a blog as part of their website. Are you saying you blog is separate from your site? I would be interested to see a link to your blog to see how it is setup.
     
  8. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,389

    You want the blog on your site.
     
  9. PlantscapeSolutions

    PlantscapeSolutions LawnSite Silver Member
    Posts: 2,980

    I just sent web.com who hosts my site an email about adding a blog and making it more mobile friendly as well. I was told last week my streaming banner and dark green background are negatives.
     
  10. Sprinkler Buddy

    Sprinkler Buddy LawnSite Bronze Member
    from Florida
    Posts: 1,187

    My blog http://sprinklerbuddy.com/blog/

    It is linked to my website but one has to make an effort to get from one to the other by clicking a link.

    What I really like about my blog is from time to time, I'll even get others contacting me wanting to do a guest post. I get free fresh content, they get a back link. I do require that a guest post be lawn and garden related some how.

    I had a guy help me set it all up and now I manage the blog myself. It's not huge but it's growing. I have never regretted the decision to start a blog.

    I can search certain keywords which will bring up articles or images that are on my blog but I wont see my main website anywhere. Those that visit my blog though will certainly see what my main site is about and can click my link to learn more if they wish.

    My blog is a never ending work in progress but I can add to it at my own pace.
     
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