Opinion on my website.

Discussion in 'Digital Marketing' started by 360lawncare, Nov 5, 2013.

  1. TheLugNutZ

    TheLugNutZ LawnSite Senior Member
    Posts: 410

    I dissagree, i think you can certainly expand and explain a little more about what the not-so-obvious ones are. Just make it smaller font under the main heading and indented a little... You def dont need to explain all of them
     
  2. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,475

    I think you're being a bit hardline with your notion of consistency. And 10 services is neither daunting, nor difficult. Every single one of those can be explained, even if only to say "Concrete Edging: We cut that perfect edge, ensuring a beautifully clean, visual break between your lawn and the sidewalk. We even clean up the mess, leaving you with nothing to do but enjoy the view".

    If a customer calls you, does the conversation go like this:

    Customer: Hi, do you do lawn maintenance?
    LCO: Yes, we do.
    Customer: Great! What does that entail or include?
    LCO: Well...you know...we do lawn maintenance. We, uh, maintain the lawn. And stuff.​

    The answer, of course, is that it better not go that way. 10% content per page is abysmal. Words need written. Without words, you really have nothing to rank.

    Again, it's not difficult at all. Work the city/town/suburb keywords in to the content. Create specific, localized, pages. Add them to alt tags. The photo gallery page? Was a picture taken in [city]? Tell us that. Telling us that tells Google that.
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,475

    I should probably clarify this one a bit more. While working location keywords in to your content is a great idea, there is also nothing wrong with creating a service area page and listing the cities you cover. It's when you start stuffing each page's footer with keywords where you can run in to Google issues.
     
  4. 360lawncare

    360lawncare LawnSite Senior Member
    Posts: 962

    Thanks everyone for their ideas. I will apply them all and work on it tonight and repost the site when I get done for more reviews
     
  5. ducnut

    ducnut LawnSite Bronze Member
    Posts: 1,569

    All good points and sensible ways of doing them. That's what discussion forums are for, right?
     
  6. 360lawncare

    360lawncare LawnSite Senior Member
    Posts: 962

  7. Richard Martin

    Richard Martin LawnSite Fanatic
    Posts: 14,700

    If you do a lot of landscaping, you should consider hiring a professional photographer to take pics. Professionals are adept at both taking pictures and enhancing pictures with software. I have an excellent photographer and his work is outstanding. Here's a sample.

    You don't have any detail landscaping pics and you really should have quite a few.

    Softly_Setting.jpg
     
  8. AdvanceTreeCare

    AdvanceTreeCare LawnSite Member
    Posts: 15

    This! +1 to Tony!

    Posted via Mobile Device
     
  9. grassclippers

    grassclippers LawnSite Member
    Posts: 14

    great advice!
     

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