Opinions on my new Ad....

Discussion in 'Business Operations' started by AltaLawnCare, Dec 13, 2001.

  1. AltaLawnCare

    AltaLawnCare LawnSite Senior Member
    Posts: 962

    It's for the local yellow pages.....

    Altavista Lawn Care
    Commercial And Residential Lawn Maintenance
    Fully Insured, Safety Conscious, Quality Oriented
    “Great Service, Great Rates”
    PO Box, Email, Ph Num,


    This will be in a 'box'.....

    Opinions pleeze! I'm going to submit it Friday.
    ;)
     
  2. bruces

    bruces LawnSite Senior Member
    Posts: 648

    Looks good. I'm not sure if I like reference to rates, that's a tough call.

    I wouldn't want prospective customers to get the idea you were cheap before they call.
     
  3. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    Well, you want to do your best to describe your company with the little space that you have.
    What is going to make you stand out from all the other ads?
    Why will a customer choose to call you instead of John Doe down the street? That's what we have to work on.

    Altavista Lawn Care
    Commercial And Residential Lawn Maintenance
    (that part is great)
    Fully insured (should definitely be included there) but the rest I think we can come up with something better.
    Quality oriented and great service basically say the same thing.
    The safety conscious line is sorta covered in with the fully insured.

    So for that extra space that you have, I think you should tell a little bit about what you do. Strictly mowing? Or do you offer other services? Fetilizing, hedge trimming, mulching, etc...
    Then of course your contact information like you have it down below.

    Believe me, I'm no expert. Just throwing some ideas around.
     
  4. AltaLawnCare

    AltaLawnCare LawnSite Senior Member
    Posts: 962

    Second helping....


    Altavista Lawn Care
    Commercial & Residential Lawn Maintenance
    Mowing, Spring & Fall Cleanups, Areating, Fertilizing.Overseeding..
    Fully Insured, Safety Conscious, Quality Oriented
    “Great Service, Great Rates”
    PO Box, Email, Ph Num,



    Yes, Bruce, I'm still deciding about the great service , rates part...

    :confused:
     
  5. MowMoney

    MowMoney LawnSite Member
    Posts: 55

    I agree, eliminate "great rates" my experiance has been that you get more calls from yellowpage ad than can be handled (different market may have dif results). this will put you in a possition to be more selective of who you service.You'll be working just as hard on a cheap account as you will on a well paying account. Also as said before, define your market with the services you provide then make sure you mention those services in your ad.

    Good luck!
     
  6. AltaLawnCare

    AltaLawnCare LawnSite Senior Member
    Posts: 962

    Maybe.....



    Altavista Lawn Care
    Commercial And Residential Lawn Maintenance
    Mowing, Spring & Fall Cleanups, Areating, Fertilizing,Overseeding..
    Fully Insured, High Quality Work, Free Estimates & Quotes
    “Great Service at Affordable Rates”
    PO Box, Email, Ph Num,


    or "at Affordable Prices"??
     
  7. MATTHEW

    MATTHEW LawnSite Senior Member
    from NE OHIO
    Posts: 665

    Affordable says the same thing. Great almost sounds better. I haven't met one prospective customer that was not concerned with price. That's what they want to know. Your ad will look great in there. How about the other ads near it? Any big color ones?
     
  8. lost mountain

    lost mountain LawnSite Member
    Posts: 92

    Altavista Lawn Care
    Landscape Maintenance Services
    Mowing, Fertilization, Aeration, Seeding, Spring+Fall Cleanup
    Licensed and Insured, Dependable Quality Service
    Call us today for a free onsite evaluation!
    Phone Number
    Call: Phone Number
    Email: Email Address
    Address



    Mark
     
  9. AltaLawnCare

    AltaLawnCare LawnSite Senior Member
    Posts: 962

    Alright, I think the winner is........



    Altavista Lawn Care
    Commercial And Residential Lawn Maintenance Services
    Mowing, Fertilization, Aeration, Seeding, Spring/Fall Cleanups
    Fully Insured, Dependable Quality Service
    Call Today For A Free Estimate
    PO Box, Email, Ph Num


    Got to go catch the History Channel,..
    I'm going to proof it early in the morning, then send it in.
     
  10. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    Looks good Billy.
     

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