opinions on post card/marketing

Discussion in 'Business Operations' started by crazymike, Feb 28, 2012.

  1. crazymike

    crazymike LawnSite Senior Member
    from Ontario
    Posts: 454

    I'm trying to land a large number of residential accounts. Will be doing post cards, start at 5000.

    I want to do something different, not just a fancy striped lawn like most seem to do. My goal is to develop an image for my company.

    I'm almost done re-doing my webpage.

    www.majesticlandscapes.ca

    I will be adding my portfolio, etc... and a few more images to add some colour. My laptop died with all my photos on it so I need to get them back this week.

    Attached is my post card I'll be handing out. I think I'm going to change wording on the 20% off.



    There is only one way to find out of this will work and that's try it. Just looking for feedback first.

    post-card.jpg

    post-card2.jpg
     
  2. A-Land

    A-Land LawnSite Senior Member
    Posts: 856

    My first step would be to fire your graphic designer.

    Unless you're the graphic designer. Then my first step would be to hire a graphic designer!
     
  3. crazymike

    crazymike LawnSite Senior Member
    from Ontario
    Posts: 454

    What aspects don't you like? The idea wa to recreate vintage print.

    Posted via Mobile Device
     
  4. Gilmore.Landscaping

    Gilmore.Landscaping LawnSite Senior Member
    from Ontario
    Posts: 645

    Very unique....it won't appeal to everyone but I can see it appealing to a 40-60 age bracket really well. Which is usually where most contracts come from.

    The only thing that seems a little out of place is the blue blob. doesn't fit with all the rest of the clean cut old simple lines.

    Good Luck with it.....when are you going to start distribution?
     
  5. BBC.lawn.services

    BBC.lawn.services LawnSite Member
    Posts: 170

    I like it! Stands out but not like bright colors etc. do. Gets your attention.
     
  6. crazymike

    crazymike LawnSite Senior Member
    from Ontario
    Posts: 454

    I'm thinking next week. It depends if I do it myself or not.

    I'm slow right now. No snow. No other work really. Figure it will give me some exercise next week.

    For the second go, I might pay the 3.5cents to have them delivered.

    Also might do some as inserts in the news advertiser too.
     
  7. crazymike

    crazymike LawnSite Senior Member
    from Ontario
    Posts: 454

    thanks for the constructive criticism everyone

    made some adjustments

    post-card2.jpg
     
  8. Gilmore.Landscaping

    Gilmore.Landscaping LawnSite Senior Member
    from Ontario
    Posts: 645

    That's exactly what I was thinking, PRINT! haha
     
  9. crazymike

    crazymike LawnSite Senior Member
    from Ontario
    Posts: 454

    Thanks.

    I'm going to go after as much residential as I can this year.

    It should be a good lead generator for hardscapes, etc... and also supplement business expenses.

    I also go back to school next winter for the arborist program. Residential route can run itself with a good foreman while I try to better my education. Should also land me some tree jobs.

    I priced a bunch of commercial work this year but getting slow return and seeing a lot of low pricing to compete with.

    Good luck with your campaign lol!
     
  10. A-Land

    A-Land LawnSite Senior Member
    Posts: 856

    You have one main overarching issue and it has nothing to do with creating a vintage feel to the ad. The branding of the ad is terrible. The logo doesn't pop, it's not memorable, and nobody is going to remember who you are or what your business is. Remember, you have to think about branding - It's not just sending out 5,000 cards and that's the end of it. They are a step in marketing your brand to your customer. You need some work on that or you'll get some calls but will be wasting a lot of money.
     

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