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Other advertising techniques

Discussion in 'Business Operations' started by IdahoGrass, Mar 3, 2010.

  1. IdahoGrass

    IdahoGrass LawnSite Member
    Posts: 27

    Has anyone here tried any "commando" style advertising? I know a lot of you live in areas that frown upon this, but in my area you can get away with it. I was thinking of getting some cheap yard signs printed up to put on busy intersections. Something that just says Landscape Maintenance and my number. It just seems like it could work.
  2. ryde307

    ryde307 LawnSite Senior Member
    Posts: 540

    I did something similair. Simple signs that said lawn care and a number thats it. Simple and to the point easy to read while moving. Calls came in alot and fast. After the first week they would dry up. Some would get taken down some run over and so on so the idea was if we could get a good 24-48 hrs out of one sign it was good. Key was to put out lots of them.
  3. grassman177

    grassman177 LawnSite Fanatic
    Posts: 9,795

    for thought, i would never call anything posted like this, see the all the time and think what cheap crap and trashing up the place. think of that as well while spending money to advertise, it could damage your reputation.
  4. SeedPro

    SeedPro LawnSite Bronze Member
    Posts: 1,030

    When I mowed lawns for a few years i got quite a few calls off my lawn/political signs. Especially the one I nailed 20 feet high on a telephone pole opposite a big sub entrance so no one would take it down.

  5. CLS LLC

    CLS LLC LawnSite Senior Member
    Posts: 487

    I'm considering putting out sings like this in the spring. And while I do agree that they can ruin your reputation, I don't think it would be effected if you do as the original poster suggested and just put on the sign:

    Landscape Maintenance

    With no business name. The only way people will make the association with you is if they took down the number and if that's the case they probably weren't offended.
  6. IdahoGrass

    IdahoGrass LawnSite Member
    Posts: 27

    That is exactly what I was thinking. I just ordered some like that, but also have a 20% off special on there to get some interest. They are a cheap form of advertising and I will just have to see how affective.
  7. THC

    THC LawnSite Silver Member
    Posts: 2,020

    I tried this one year and all the signs went missing, not sure if it was the city, or competition or maybe vigilante residents trying to keep their neighborhood tidy.

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