Our New Newsletter

Discussion in 'Business Operations' started by JimLewis, Feb 23, 2007.

  1. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,835

    Well, I discussed doing this a few weeks back. And now I've done it and here's the nearly finished product. I should have this printed and sent out within a week or two. What do you all think?

    ..

    p1_proof.jpg

    p2_proof.jpg

    p3_proof.jpg

    p4_proof.jpg
     
  2. Ed Ryder

    Ed Ryder LawnSite Senior Member
    Posts: 541

    Really nice. Very well done. I recognize some of the stock photos : )

    Two things caught my attention. In the "creative hardscapes" section, 2nd paragraph, 2nd line from the bottom...

    "but also wanted some green lawn to look."

    That needs fixing.

    I saw a run-on sentence in the very first paragraph. Let me take another look.
     
  3. waterboy1

    waterboy1 LawnSite Member
    from AL
    Posts: 122

    I got to say, that is one nice news letter. You should see results with that one for sure.

    Ed Ryder, that one line in that paragraph kinda sounded weird, you got a good eye for these things.

    Jason
     
  4. Ed Ryder

    Ed Ryder LawnSite Senior Member
    Posts: 541

    Page 1, first paragraph, second line, after "sun breaks" I would put a semi-colon ; after it instead of a comma, and another semi-colon after "spring flowers" instead of a comma.

    If I were to grade it, I'd give it an "A." :p

    Nice job!
     
  5. Ed Ryder

    Ed Ryder LawnSite Senior Member
    Posts: 541

    Jim, did you compose that yourself or did you hire a graphic artist? It's very professional and refined.
     
  6. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    Very nice. I like your plant profile section, its a nice touch.
     
  7. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,835

    Yah, I caught that too. You'll notice I said that it was "nearly" finished. I am having that part corrected. I'm not going to worry about the semi-colon thing though.
     
  8. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,835

    Well, my graphic artist and I designed it together. I laid out the way I wanted the newsletter to look. I composed the text. She just took my sketches and found the right colors, graphics, borders, etc. I laid it out. I wrote it. She gave it flair.
     
  9. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,835

    It's designed so that it will be sort of a magazine format. It will be printed on one large 11" x 17 Piece of paper, folded in the middle. Page 1 will be the cover. Then you open it and see pages 2 and 3. Then you close page 3 and on the back of the "magazine" will be page 4.

    Oh, and here's the best part; I designed it so that it is a template. That is, each issue will be formatted roughly the same. Of course, the intro letter on the first page will always change. But even there, only the text will change. Future newsletters will look almost exactly the same on front, except for the text. Page 2 will always be a seasonal checklist, just the items on the checklist and the photos on the right will change. Page 3 will always highlight two of our main services. So the text and pictures will change there. Page 4 will always have the "Current Landscaping Trends" section. But the 3 highlighted trends will change - both photos and text. And the plant profile at the bottom of page 4 will always be in every issue as well. Obviously, the plant will change along with the text and 3 photos. But the rest of page 4, including the list of services will change.

    So when I want to create a future issue, I just email my designer the new text and new photos and she changes those real quickly. And for $50 paid to my designer, I have a whole new custom newsletter.
     
  10. Ed Ryder

    Ed Ryder LawnSite Senior Member
    Posts: 541

    It's really nice Jim. It really reflects well on your company. I haven't seen anything like it over here.
     

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