Out of Creativity...need help!

Discussion in 'Business Operations' started by Team-Green L&L, Jan 3, 2007.

  1. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    I have simply run out of creativity trying to do to many things at once. We have to have our pre-season postcards out in 3 weeks and I can't come up with anything. Please give me some ideas. The objective is to push people to our site, so information is not our goal. Layout and graphics are our concern now.

    Spring Clean Up Postcard front copy lawnsite.jpg
     
  2. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    Here's the back.

    Spring Clean Up Postcard back copy lawnsite.jpg
     
  3. mrusk

    mrusk LawnSite Gold Member
    Posts: 3,260

    You need alot of help with that post card. #1 The picture makes no sense. If i got that post card in the mail i'd have no idea what time of year you are talking about. Swith out the picture of the house for a picture of lush landscaping with spring floors blooming.

    #2 You never want to put your headline above your photo. The first thing that will catch peoples eye when the fan through their mail is the photo. People read top from bottom. They will look at the photo and read whats below it, skipping the top head line.

    #3 Get rid of the reverse print color. White text on a dark background is harder to read. If reverse print was easier to read news papers would be white type on black paper.

    #4 I think every landscape company in the business has used that headline before, get rid of it and come up with something better.

    Basically get a better picture. Get a better head line. Below the picture write the head line black type on white background. Then below it put your web address.

    BTW Do you really want customers that would use a coupon??

    Make sure you have a good mailing list. 40% of a mail campains success is based of the list!

    Matt
     
  4. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    Let me reason the text: these postcards will reach our market in mid-late February. Do you think the potential with still be confused on "what time it is"? I assumed that all homeowners think of flowers in the spring?

    The coupons will probably not get used because of our mailing list, but we aren't concerned about bad clients because they won't get the postcards at all.

    I think I should change the headline...any ideas? Also, if that photo is not for you, what type of graphic would you use? Remeber that these postcards are to do 2 things:

    Direct traffic to our website and sell spring preparation work. Nothing else.
     
  5. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    Is this layout any better?

    postcard design 2 lawnsite.jpg
     
  6. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,137

    i dont like the dandylion it says u r slacking in my opin
     
  7. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    I'm confused. The little girl blowing on the dandelion (making a wish)? That is an indirect ad "What do you wish for this spring?"
     
  8. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    I tweaked it a little, opinions PLEASE!

    postcard design 3 lawnsite.jpg
     
  9. mrusk

    mrusk LawnSite Gold Member
    Posts: 3,260

    Pay the money and have it professionally designed!!!! Why not spend an extra 200 on production instead of doing a ineffective mailing????

    I'd also have your logo redesigned.

    Matt
     
  10. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    Please don't take this the wrong way, but this reply was completely useless. Our logo has been effective for quite some time. We are a 6 year old company. I have had plenty of designs done professionally, but I am doing this now. All I wanted was some feedback to see how my design can be improved.

    Thank you for your opinions, but I need constructive criticism, not just criticism.
     

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