P.R. Alone Isn't enough Above is a link to a great article that talks about media attention and how best to utilize it. Since we just recently saw Twins Lawn Care get press coverage, here is some advice from the article on how to use that to help your company grow further. "Now, put that newspaper mention or TV/radio appearance together with an advertisement, a direct sales call, an encounter at a networking event, a postcard in the mail, a public presentation or a drive by your business location, and something will happen. Your phone will ring. Prospects will come to you. Your business will increase."