I've heard this term used often over the years when trying to sell someone on an idea. Being a contrarian, I want to ask, is it a valid thought? In two recent threads in this forum, those words were used regarding the ownership of a seldom used piece of equipment and in doing advertising. My way of thinking of something paying for itself is earning me money or maybe breaking even if a new endeavor that is headed up. When I say making me money or breaking even, that is to be construed as a profit or break even using normal job costing and accounting principles with the added cost of the special idea thrown in. If the payment on a skid steer is $400/mo., one days work per month at $500 does not mean it payed for itself in my book. I think I'm losing money like that. If it costs me $50 to print flyers and $100 to hand them out, $300 worth of sales it generated didn't make me money because it took me a days work and a bunch of equipment and overhead to do the $300 worth of work. Comments please.