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Pay per click

Discussion in 'Digital Marketing' started by wbw, Jun 27, 2009.

  1. wbw

    wbw LawnSite Fanatic
    Posts: 5,403

    Does anyone have any experience with a company called Webvisible? Any other pay per click experiences?
     
  2. Frontier-Lawn

    Frontier-Lawn LawnSite Silver Member
    Posts: 2,938

    i did, Google, FaceBook and on other. A big waste of my $, after a week i whent throu $50+ in clicks and no calls about it for Estimates.
     
  3. LouisianaLawnboy

    LouisianaLawnboy LawnSite Silver Member
    Posts: 2,199

    I operate a couple of sites. Do NOT pay a 3rd party to get you clicks from google. They will rip you off! Go to google AdWords
     
  4. Woody82986

    Woody82986 LawnSite Silver Member
    from DFW, TX
    Posts: 2,128

    I agree with the above. If you are going to try it... make sure you go straight through Google or Yahoo and don't trust a 3rd party to deal with it for you. Not one person I know who did it that way got what they paid for. I have used Yahoo before with PPC and it did what I wanted it to. After I was able to get my website into the top 3 rank for google and yahoo searches I stopped using it though.
     
  5. topsites

    topsites LawnSite Fanatic
    Posts: 21,654

    What they said.
     
    Last edited: Jul 11, 2009
  6. mikey.hill

    mikey.hill LawnSite Member
    Posts: 145

    I said this earlier, good SEO folks are worth their weight in gold. Granted there are alot out there who basically act as a middleman between you and google/yahoo. However a skilled SEO/SEM person will help you develop a long-term strategy that will get you higher in rankings plus more exposure.

    It's puzzled me for a long time why people in the lawn care industry don't use marketing agencies more with all the competition that's out there. The one's in my area who do are the guys that are buying new houses and new equipment and the ones that shrug it off as another waste of money are usually the guys selling their equipment on craigslist come winter.
     
  7. HostColor

    HostColor LawnSite Member
    Posts: 9

    I agree with LouisianaLawnboy that it is a waste of money to pay someone else to handle the Pay per click traffic for your business. This type of PPC brokers don;t care that much of their client's ROI. They make money from the a high turnover and fees. Having a CPC marketing campaign under control helps anyone to lear a lot about the consumer behavior. The Google Analytics is a great tool to use to track visitors, performance, ROI and to set e-commerce goals.
     

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