So, the business I am in now, which is my "transitional employer" LOL..I find that I go thru the pens. I work in a restaurant, and its a conflict for me to handout business cards even though I get the opportunity to meet 100 or so people each day. So, I had the thought..I buy pens all the time, might as well beat em at their own game..how about advertising pens? I may or may not tell them its my business, but what the hey? Theyre gonna keep my pen anyway, may as well be my business card! That could work with lighters, too, for you smokers out there!