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Percentage of gross/ to advertise

Discussion in 'Pesticide & Herbicide Application' started by humble1, Mar 20, 2008.

  1. humble1

    humble1 LawnSite Silver Member
    from MA
    Posts: 2,499

    A friend of mine was telling me that he uses a 3% of his gross for advertising direct mail. So he does 700k a year thats 21k in direct mail, that sounds abit high to me, what do you have to say about that? do you track it or just throw some cash at it inconsistently?
  2. group501

    group501 LawnSite Member
    Posts: 173

    We spend a total of 10% plus on our advertising. 5% is for franchise advertising royalty and about 7% local advertising. We carefully track all of our advertising to determine what does and does not work.

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