Of those who use the phone book for advertising how well do larger ad's work. For the past few years we have been advertising in our local phone book but with only a bold one liner (name and phone #) with minimal results. We do a ton of work for a fert. company so we really didnt need to advertise. But latley the refferals they have been sending us are weak at best so now I see the need to do more for ourselves and not rely on some one else for customer's. The one liner is big bucks IMO, but a larger ad is quite a bit more but its worth it to me if it gets me decent, more-so commercial customer's than residential.