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Please help, I'm lost...

Discussion in 'Digital Marketing' started by Moose's Mowing, Nov 28, 2012.

  1. Moose's Mowing

    Moose's Mowing LawnSite Senior Member
    Posts: 453

    I made a free website the other month, but after reading and reading and reading here, seems like that was a waste of time. I'm ready to do a legit page. The problem is, I have no idea where to start. I'm a small, solo outfit, just started up this past season. I had about 12 customers for the summer. I do this part time btw but want to grow this in to something I can rapidly expand should I lose my day job. As of now, I'd like to gain about 15 customers for next year but it's like pulling teeth in my area. The people I do service, say how hard it is to find somebody to mow however. So I think most of my problem is "geting found"

    So, here's what I want in a website:
    - Simple and clean looking
    - Easy to navigate
    - different pages for contact me, services, locations serviced, about us, etc
    - Easy to build, edit and maintain
    - AFFORDABLE!!!!!! ie: like $10/month total
    - lots of traffic so I can get my name out there.

    I know, I'm asking a lot but I have no idea where to start. I'd like to just do a templated page and have the domain and hosting all in one location with the ability to build it myself. So where's the best place to go for this type of thing that's not insanely expensive?

    Also, any tips on building that will help get my site found on Google, Yahoo, etc? I really have no idea how websites even work, let alone how to buy and build one. So assume I know NOTHING when you answer :dizzy:

    thanks in advance
     
  2. exmark user

    exmark user LawnSite Senior Member
    Posts: 460

    I use web.com it is a pretty good site for around 10.00 a month and the will use gorilla marketing to explode your site all over search engines for 70.00 a month.
     
  3. Moose's Mowing

    Moose's Mowing LawnSite Senior Member
    Posts: 453

    just signed up at Webs.com for 11/month. hopefully I can make this work.
     
  4. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,389

    As you point out, with a $10/month budget, you're asking for quite a bit.

    The only DIY site I would recommend for that is squarespace.com ($8/prepay, $10/monthly). Their sites are as close to valid code as I've seen, and actually quite cleanly written, mobile-friendly, SEO-friendly, the admin isn't difficult, it's hosted on Amazon's Web Services (last I knew), and the designs are nice.

    With any site, the "lots of traffic" aspect comes down to your effort levels:
    - Create well-written, descriptive content.
    - Do the usual Google+/Yahoo/Bing Local pages, point them to your site.
    - Register for Google and Bing's respective Webmaster tools.
    - Download Google's Starter Guide
    - Make sure your business name/address/phone (NAP) are the same across all fronts.
    - Learn what you can and ask questions when you feel the need.
    - ???
    - Profit!
     
  5. Moose's Mowing

    Moose's Mowing LawnSite Senior Member
    Posts: 453

  6. Turboguy

    Turboguy LawnSite Bronze Member
    Posts: 1,959

    I think it looks pretty decent and I think you will find it will pay for itself many times over. I am assuming you will be adding some text and photos and don't forget your meta tags.
     
  7. Moose's Mowing

    Moose's Mowing LawnSite Senior Member
    Posts: 453

    wtf is a meta tag?....holy balls I hate computers. fixing mowers is much less stressfull:cry:
     
  8. Turboguy

    Turboguy LawnSite Bronze Member
    Posts: 1,959

    The are just some text inside the head part of your pages that tell search engines what your site is about. There are three main ones. One is "title" which is usually 50-65 characters that represents the title of your webpage. Another is "description" which tells the search engine what your site or page is about. This is usually 150-175 characters and you want to use keywords in one or more sentences. The third is "keywords" which is not used by most search engines much any more and this is just a string of keywords that people might search by separated by comas. something like, lawns, mowing, lawn service, lawn mowing Bernvile, cutting grass, leaf removal, snow plowing and etc.

    There is probably some format to add them easily with your software.

    Go to most any webpage, right click the mouse and you will see an option for "view source", or "view page source" and it open a page that shows the HTML for the web page you are on. Look towards the top of the page and you will see those tags and it will help you understand how to set them up.
     
  9. Moose's Mowing

    Moose's Mowing LawnSite Senior Member
    Posts: 453

    nevermind, I think I figured it out
     
  10. TheCuttingHedge

    TheCuttingHedge LawnSite Member
    Posts: 22

    I went with yola.com. Had a website for 12 days now, and it's looking decent IMO considering how short I've been working on it.

    The biggest pain in the ass is looking professional, and creating original content.
     

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