Please Judge My 1st Marketing Plan & Tips

Discussion in 'Starting a Lawn Care Business' started by SydneyLawnCare, Jan 22, 2013.

  1. 205mx

    205mx LawnSite Silver Member
    Posts: 2,342


    I don't see how you are "more accustomed to business management" at 17. You aren't really accustomed to anything. Saying that at 17 ... To me as a 22 year old.... Means you are lazy. I am young so being 17 is still fairly fresh on my mind. Management? More like narcissist. Don't worry. I was the same way qt 17. I have since been humbled. And likely have a lot more humbling to go through.

    Also, if high income in your area is 120k, you may find that you are in a tough local market. Median income in my market is 90k. Higher income here is 250 in to the millions. Nothing wrong with that. But higher incomes generally have a service already. If there service is reliable and does good work, you'll have a hard time getting them to change.

    Your target will likely be median income earner until you get some more experience and maybe a reputation or brand acknowledgement.

    I have more to say. But don't think you'll listen.
     
  2. jrs.landscaping

    jrs.landscaping LawnSite Silver Member
    from Maine
    Posts: 2,716

    Where do I sign up? $4,500 and you wash my cars/house, mow the lawn, fertilize, clean up trash weekly, and plow my driveway do Spring/Fall cleanups etc? I don't know the legelese of your contract but with all of the services you are providing it will leave a lot "up for interpretation" once clients sign up, especially with double return if the customer is unsatisfied. Using this model you will get burned by more than one customer.
     
  3. locallawncare.ca

    locallawncare.ca LawnSite Senior Member
    from Ontario
    Posts: 756

    I think this kid is dillusional, or on bath salts.
     
  4. flyingdutch16

    flyingdutch16 LawnSite Senior Member
    Posts: 467

    It's gotta be the bath salts.

    This kid has by far the most redicilous idea I've seen on this website.
    Posted via Mobile Device
     
  5. EastMSLawn

    EastMSLawn LawnSite Member
    Posts: 8

    Congrats on your new business! I first want to commend you on your displayed entrepreneurial spirit! Secondly, great job identifying a target market and developing a marketing plan. With these skills, and your oblivious attention to detail, I’ve no doubt you are already on the road to success. Rewind 10 years and I was exactly where you are at; self-employment is the way to go. For self-starter personalities, the entrepreneurial lifestyle is immensely satisfying. Kudos to you for exploring its options at such an early age.

    Again, great job identifying your target group and coming up with a plan to reach them. Come up with a plan and then work the plan. However, an important part of any marketing strategy is reassessment. Monitor your response after each door hanger drop. If you are not getting a good response, shift your funds to other methods of advertising; lack of response does not mean you are failing, it just means you need to try something else.

    Your “shotgun approach” in reference to services offered has pros and cons. While it may expand your market reach, it can imply low quality. I would suggest emphasizing “customizable service packages” vs. a long list of multiple services (almost saying, “Jack of all trades” which can imply master of none), and I would capitalize on a few services that you anticipate to be your bread and butter, such as lawn care. Include detailed listing of all your services on your website or in smaller font on door hangers.

    Keep in mind the majority of your customers (esp. when targeting high-end income groups) will be women, many of whom will be present during service times. Women are very concerned with reliability, attention to detail, and relationships. Maintain a professional appearance (my crew works in khaki pants and golf polos when working commercial or high-end residential) and keep notes in reference to your client’s likes/dislikes, kids, pets, etc so can make personalized suggestions in regards to additional services or landscaping additions.

    Other marketing venues I’ve had good experiences with: mailboxdirect.com (very professional mail-outs), vistaprint (business cards, vehicle decals), weebly (easy yet professional website design), and the social media sites (facebook, twitter). Also, the $20 necessary to design and download a logo thru logogarden.com is well worth the effort. Keep in mind consumers relate sleek, simple designs with better value. Be sure to list your business on Angie’s List, YP.com, Google+ (all free).
     
  6. wegomow

    wegomow LawnSite Senior Member
    Posts: 389

    I like your moxie! 0.5% certainly is an attainable goal I would think. It's an original idea and it sounds like you have it all figured out. Good luck.
     
  7. sharperimagelawns

    sharperimagelawns LawnSite Member
    Posts: 80

    Just read this post. Its been almost a year, Id like to know how it all worked out?
     
  8. Utah Lawn Care

    Utah Lawn Care LawnSite Bronze Member
    Posts: 1,310

    It's probably good to not force everyone to do every service and pay for it no matter what. Only about 30% of my clients want anything more than their lawn mowed. I personally would split up the options and let them pick and choose what they want to pay for. I would consider giving a discount the more things that are bundled.
     
  9. CNYScapes

    CNYScapes LawnSite Senior Member
    Posts: 916

    he hasnt posted since last february
     
  10. jsslawncare

    jsslawncare LawnSite Bronze Member
    Posts: 1,674

    He sat back in the office to "handle business" and ended up watching You-Tube video's.
     

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