I'd highly recommend hiring a professional to design your logo. Through my design eyes (I do a lot of design work), there really is not one thing that actually works together in that logo. You want elements that compliment or work in concert with each other, which none of these are doing. Issues: - Assuming you're going to put that on anything from yard signs to shirts to hats to your trucks, the photo background is going to be very difficult, and pricier, to try and consistently replicate. It's the reason you don't see them too often and, more often than not, they just don't look good. - There's no balance. C&E Lane, as it is, doesn't work in an oval. - The Lane seems like "this is the only place we could try to fit it" - The Inc. looks awkward and tacked on. - From a roadside, or drive by glance, do you foresee that being legible/understandable to your intended audience? I really don't. Sorry to be harsh, but design isn't easy, nor is it for everyone.