postcard mailing

Discussion in 'Business Operations' started by jarroo's lawncare, Feb 27, 2006.

  1. jarroo's lawncare

    jarroo's lawncare LawnSite Member
    Posts: 116

    i am getting ready to do a mass postcard mailing for the first time this year. any advice on how many to send out? i plan on doing two mailings, one now and one in mid april. what is the response rate on some thing such as this? i am also going to stick a heavy duty post it note to some of the postcards that can be peeled off and stuck elsewhere rather than getting thrown away. the guy in charge of the mailing seems to think this is a good idea.
     
  2. Flow Control

    Flow Control LawnSite Bronze Member
    Posts: 1,267

    I would not hit the same list twice. Your respond numbers won't be there. I mail post cards a few times a year. I would time your mailing with the weather forecast. Because in the area that I am from it seems like your results will reflect if the owner was thinking about your service when they receive the card which goes hand and hand with the weather or atleast in these parts of the woods. ;) How big is your mass mailing we usually mail 10K at a time and f that if I was going to stick post its on all of them.
     
  3. jarroo's lawncare

    jarroo's lawncare LawnSite Member
    Posts: 116

    this mailing i am doing is 5000, but it will be 2500 now and then 2500 in a few weeks in a different area. the business the does the printing and mailing will stick the post it notes on it.
     
  4. Ferrante's Lawn Service

    Ferrante's Lawn Service LawnSite Member
    from N.J.
    Posts: 31

    You can expect a half of percent on your returns.So if you mail out 5000 you will probably get 25 returns.
     
  5. Flow Control

    Flow Control LawnSite Bronze Member
    Posts: 1,267

    That depends on the source of the leads. I have always been dissappointed in how the companies that sell leads really can't narrow it down enough for my taste. So I have a way to get my own leads and have endless hours and a few years into it. But I usually will get a 5% reponse or better. I usually work on it in the offseason when I am bored. That post it idea sounds like it is worth a try. I was actually thinking of putting a post it note in the design of one mailers this year maybe I will check into to is the company I work with can do that.
     
  6. Ferrante's Lawn Service

    Ferrante's Lawn Service LawnSite Member
    from N.J.
    Posts: 31

  7. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi jarroo's lawncare,

    I think how many to send out really depends on the area you service. I would suggest trying to stay within your service area.

    If you get a 1 to 2% response then that would be great!

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