Postcard to be sent ASAP... wadda ya think?

Discussion in 'Business Operations' started by General Landscaping, Jan 3, 2006.

  1. General Landscaping

    General Landscaping LawnSite Senior Member
    Posts: 802

    Here it goes.
    Pick it apart before the printer starts it's marathon run:dizzy:

    postcard front web size.jpg

    postcard back web size.jpg
  2. Landscape25

    Landscape25 LawnSite Member
    from Florida
    Posts: 199

    Hi, I am not to far from you. I'm in Palm Beach County. I think it is really nice. I think yard and all look like one word though. The 52 weekend thing is good.
  3. drsogr

    drsogr LawnSite Bronze Member
    Posts: 1,275

    Needs a space between yard and all. One to many spaces between the evening and the phone number. You call yourself a landscaping company, then you say that you are starting your maintenance plans, but you want to dicuss their groundskeeping needs. Which one is it? If you are a landscaping company that means you do landscaping. Landscaping and lawn care are different. I think you should find a way to show consistancy in your wording between landscaping, groundskeeping and maintenance.

    The front of the post card is totally uninspiring. You have a great message, but it needs a great picture. If you need some help I can throw something together cheap. A picture of something people would be doing during those 52 weekends.
  4. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    Perhaps try some different wording. Your approach is great though. I love the 52 idea
  5. eruuska

    eruuska LawnSite Senior Member
    Posts: 454

    Hey General,

    Looks good! I like the emphasis on the time freed up by hiring a lawn guy. I'm in the midst of a book called "Let Them Eat Cake -- Marketing Luxury to the Masses as Well as the Classes" that says that aging Boomers are more interested in "experiential" luxuries (which includes lawn care) as opposed to material luxuries. So I'll be focusing my marketing around that.

    I've got a postcard in the works as well. I'll be sending out about 10k the first or second week of February. Target recipient is homeowner with home value of $150k or greater. I'll let everyone know how it does.

    Let us know how your card does!

    How many are you sending out? What's the target audience?
  6. General Landscaping

    General Landscaping LawnSite Senior Member
    Posts: 802

    The type really got screwed up when things got compressed and resized for web use.

    Got the extra space in the phone #'s fixed.

    I don't see the problem with landscaping, landscape maintenance, and lawn maintenance. A customer should not have to hire 3 outfits to handle those jobs. (we are not talking hardscaping here)

    Maybe groundskeeping has a meaning I'm not aware of?

    I went back and forth on that a few times..... hammock, boat, golf, etc...
    Stuck with the logo to build brand recognition (new biz)and keep the message bold. I figured everyone has their own way to enjoy the weekend.

    I'm doing a test run of about 400 to see if response rate is normal. Target is primarily by location, areas surrounding current accounts.
  7. Jason Rose

    Jason Rose LawnSite Fanatic
    Posts: 5,858

    I like the postcard overall!

    Most people that aren't in this business generally either refer to the person who mows the lawn as "The landscaper or lawn guy". The term grounds maintenence I feel implies everything including the lawn, shrubs, beds, ect. Not new installs, but just upkeep.

    I realize these aren't difficult terms, but you are dealing with the general public... "Lawn and Landscape maintenence" covers it all, but it sometimes dosn't hurt to be redundant and list some individual services as well, mowing, shrub care, mulching, ect. People like to see the exact thing they are looking to find in print so they know you do it before they call.

    How much is something like that costing you? (per card) I assume you are having them printed locally and mailed from the printer.
  8. drsogr

    drsogr LawnSite Bronze Member
    Posts: 1,275

    No a company should not have to hire all 3 outfits.....but if you are trying to sell something, sell it. I just don't care for the way the wording was laid out. I assume you are only trying to sell one of those 3 outfits in this ad.

    Brand recognition is great....but if they don't see the back of the postcard it is worthless. Do you think the customer is going to keep around a postcard with just your logo on it? Maybe, if they are really interested. If you made a postcard with a beach....something very pretty. It would have a better chance to making it to the fridge. I would put a nice picture...with your wording, and a small logo on the front, to go with the small logo in the back.

    Just picking......until it bleeds.
  9. drsogr

    drsogr LawnSite Bronze Member
    Posts: 1,275

    Here is a pic that was on designoutpost. This will make it to the fridge.

  10. sheshovel

    sheshovel LawnSite Fanatic
    Posts: 5,112

    Looks Great!I don't see a problem with it.Are you a Landscape contractor?Do you do new landscape design and installations?

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