Postcards....Good or Bad?

Discussion in 'Business Operations' started by dmc456, Mar 29, 2005.

  1. dmc456

    dmc456 LawnSite Senior Member
    Posts: 384

    So who all wil swear by the results of a high quality postcard compaired to generic flyers placed in junk boxes? Yes the postcards do cost more but are they worth it?

    I my area homeowners get atleast 5 if not 10 flyers a week for lawn care in the spring so how to you make your company stand out?
     
  2. TJLANDS

    TJLANDS LawnSite Bronze Member
    Posts: 1,669

    Send Postcards. A nicely done photo quality postcard is much more professional than handing out flyers and not very expensive at all.
     
  3. dmc456

    dmc456 LawnSite Senior Member
    Posts: 384

    This is what I have been finding. I get my postcards for $0.05 each and then $0.23 to mail or just place them in the junk box. My phone is ringing constantly and I land 80% of the calls. Most call and ask I this is my work and when I say yes, the next question is when can I start.

    I have tried giving 2 or even 3 cuts free with a year contact in the past but never got the results I have with the postcards even with all the other flyers being sent out. I charge more and don't have to give services away to make my phone right with postcards.
     
  4. SReaves

    SReaves LawnSite Member
    Posts: 11

    Where do you get your post cards for 0.05 each?
     
  5. TJLANDS

    TJLANDS LawnSite Bronze Member
    Posts: 1,669

    There are many websites to get postcards cheap. I use letsprintbaby.com
    Check it out. You will have to secure a mailing list, email them and they do everything. Comes out to be between 23-28 cents per postcard including
    postage
     
  6. TJLANDS

    TJLANDS LawnSite Bronze Member
    Posts: 1,669

    And these are glossy real photo postcards.
     
  7. dmc456

    dmc456 LawnSite Senior Member
    Posts: 384

    I get my cards at

    overnightprints.com

    use code "postcardsale" when you check out to save like 50%. Order in groups of 4,000 to get the best price. The shipping is like $60-100 depending on the quantity but that is due to weight. I ordered 12,000 and it it came in 3 large boxes that were 60lbs each.

    Quality is amazine. They also do free UV Gloss on both sides.
     
  8. dmc456

    dmc456 LawnSite Senior Member
    Posts: 384

    post cards look like digital photos from a photo lab. They more than doubled my business in the off season. Now I have to train all my new employees.
     
  9. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    I am doing the same thing this spring as a test run to see the results. I got my postcards from vista print, in my signature.
     
  10. GreenMonster

    GreenMonster LawnSite Silver Member
    from NH
    Posts: 2,702

    Tom,

    Thanks for posting your designer's email in a different thread. I used her for my new postcards and she did a great job!

    BTW, I used 48hourprint.com and I'm expecting them any day.
     

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