Postcards!!!

Discussion in 'Business Operations' started by born2farm, Dec 7, 2008.

  1. born2farm

    born2farm LawnSite Bronze Member
    Posts: 1,149

    For the 2009 season I am planning on sending out 5,000 or so post cards with a 1% expected return. Does anyone have a picture or sample of postcards you have used. I will be advertising season service of Landscape Install/Maintenance, Lawn Maintenance, Debris Cleanup and Snow Plowing. If you have any examples please share.

    Another question. Do you guys use your logos on your postcards or just the name?
     
  2. Albery's Lawn & Tractor

    Albery's Lawn & Tractor LawnSite Bronze Member
    Posts: 1,674

    I did over sized last year. Response rate was less then .5%. I made money off of them but not what I thought I would have.

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  3. mowranger

    mowranger LawnSite Member
    from ms
    Posts: 80

    thats like 25
     
  4. born2farm

    born2farm LawnSite Bronze Member
    Posts: 1,149

    thats a very nice flyer. i am not expecting high returns but 20 more accounts would fill be i fnot over book me.

    thanks
     
  5. Albery's Lawn & Tractor

    Albery's Lawn & Tractor LawnSite Bronze Member
    Posts: 1,674

    This year I'm going with door hangers w/ an estimate on it. Half the cost and twice as many.
     
  6. mowranger

    mowranger LawnSite Member
    from ms
    Posts: 80

    You can get a few people to walk door to door in a platted sub that are less then 12000 ft lots one person can put out about 180 per hour!
     
  7. Josh.S

    Josh.S LawnSite Bronze Member
    Posts: 1,085

    When was your close rate? How many actual weekly customers did this yield for X amount of postcard?

    Thanks

    - Josh
     
  8. born2farm

    born2farm LawnSite Bronze Member
    Posts: 1,149

    Well I would like to do door hangers but I would have to get a soliciting license which is like $180 for one week and that is one more expense on top of the hangers them selves. Plus I want to be able to send out more then once in a year.
     
  9. IN2MOWN

    IN2MOWN LawnSite Platinum Member
    Posts: 4,993


    Are you sure you need a soliciting license? You are not actually talking to the person...
     
  10. group501

    group501 LawnSite Member
    Posts: 173

    Every community has it's own laws governing what is considered soliciting and if you need a permit. Depending on the community a violation could range from a police warning to actually having to post bail. As a bit of advice I would suggest that you call the local police where you plan to do the door hangers and make sure that there are no laws that you need to be aware of. Also, the day that you or your employees are distributing the door hangers I would advise calling the PD and letting them know what area you will be working in. Depending on your neighborhoods once you start your distribution people start calling the police to report suspicious persons in the area.
     

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