Power of the Press

Discussion in 'Landscape Lighting' started by INTEGRA Bespoke Lighting, Apr 2, 2008.

  1. INTEGRA Bespoke Lighting

    INTEGRA Bespoke Lighting LawnSite Platinum Member
    Posts: 4,102

    Some will call this blatant self promotion but hey, what the heck?

    This appeared a week or so ago in my local paper:

    http://209.200.253.26/special/huntsville/data/pdfs/47/FORB06.pdf

    The results were immediate... a prospect that was sitting on the fence called me the next day and has contracted a full interior and outdoor system for their new home!
     
  2. The Lighting Geek

    The Lighting Geek LawnSite Senior Member
    Posts: 882

    James, that is awesome! I hope you can get the most from it.
     
  3. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,143

    Congrats James, I have some press releases I am about to send in too. I hope I get as good a response. Well Done.
     
  4. irrig8r

    irrig8r LawnSite Platinum Member
    Posts: 4,535


    Deja vu all over again.

    Too bad the cats got bigger pictures though :)

    And don't forget to mention today's Nightscaping Newsletter!
     
  5. NightScenes

    NightScenes LawnSite Silver Member
    Posts: 2,209

    We send out press releases all the time and most of them get printed. It's free publicity!!
     
  6. INTEGRA Bespoke Lighting

    INTEGRA Bespoke Lighting LawnSite Platinum Member
    Posts: 4,102

    Press releases can be very effective once you have made all the right connections at the media outlets. Getting the first few of them published can be tricky, but once you have established yourself as a solid source of content, the media outlets are more apt to actually read and publish what you feed them.

    That little piece was not a press release.... they called me, which is nice.

    Once you have yourself confirmed as a good source, then you can start lobbying the media for a regular voice. I had a column in a local magazine for a year in which I got to discuss all manner of issues regarding lighting. It was a great platform by which I built brand recognition in the market.

    http://www.integralighting.com/reference.htm

    Have a great day.
     

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