pre pay and coupons -- what works best for you?

Discussion in 'Pesticide & Herbicide Application' started by grassmasterswilson, Oct 17, 2011.

  1. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Posts: 4,536

    I'm curious what kind of return and success you have had on picking up new customers by offering pre pay and other coupons? I've never pushed these, but thinking I might offer it to help build the app business.

    Is a 5% pre pay discount on a 6 app program too much? What is the going rate?

    As for coupons. I would push them early before the season started. I was thinking of a "new signups get 25% or 50% off 1st app" or a referral coupon to give to new and existing customers "referr a friend save $20 off next app". What has worked best for you?
     
  2. Glenn Lawn Care

    Glenn Lawn Care LawnSite Silver Member
    Posts: 2,647

    Why 6 apps?
     
  3. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Posts: 4,536

    Why not? I have found that works best for the turf I treat and growing season.
     
  4. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,870

    I do 5% for my prepays. However, they don't go to new customers - I reward my returning customers with the prepays. Only my best returning customers (pay on time, non complaining/whining, etc) get sent prepay option.
     
  5. Glenn Lawn Care

    Glenn Lawn Care LawnSite Silver Member
    Posts: 2,647

    I was just curious... I do 5 and I think that's 1 more than needed.
     
  6. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Posts: 4,536

    Gotcha. We start round 1 in late feburary and finish up in November. We have both warm and cool season turf. I play around with the number of apps every year and sometimes cool season could get away with 5, but warm season will need 7! So I feel my 6 apps is a complete program of pre, post, fert, and lime.
     
  7. Glenn Lawn Care

    Glenn Lawn Care LawnSite Silver Member
    Posts: 2,647

    I also didn't realize where you were from.
     
  8. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,870

    Glenn,

    I think a 4 step pgm is a solid choice here in MN. I add in Fall Aeration to all of my programs.

    I do like my 5 step cadillac one though. It enables me to spot spray in July/Aug for those nasty summer annual broadleafs like oxalis, nutsedge, etc. With my 4 stepper, I hollow out the hot part of the summer.
     

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