I have been thinking about this for a bit - is it true that where you ser your prices communicates to the market what you think of your work?? Myself - yes and no. I see it as if my toro dealer has a great deal on an 05 mower that I am interested in I may actually trade/buy that mower. Is is service, brand, etc any cheaper cuz he is closing out on his old inventory? OR how about that chevy/dogde,ford truck that is slashed $1000's off to move the 05 model? If your willing to work for less, say instead of 30 / yard, go to 27.50, meet or beat the other LCO, gain a few more accounts, is your work less professional? I realize your net profit, gross profit, etc may be different for you but I think that if I can one more account in the hood were servicing - thats great. If I go and charge $32.50 but I start lossing accounts due to the 7% increase, my work doesn't suffer cuz of it, my work is still awesome, but I over priced myself out of the market. I do know some clients want that high end bill. They feel they paid more for better quality of service. I do serivce many of these people with 300K - 600K homes but my rates are no different for them than the 100K properties. The thing we get with the 300K and up - we can upsell alot of services that they don't want to do themselves. They want to (300K and up people) want to see neat appearance in our people, trucks, trailers, mowers etc. Not saying that everything is always new but kept in great shape. Just curious to your thoughts.