Today the repairman billed 7.75 units (svc calls + labor hours) and he worked 9 hours. That's pretty good considering 175 minutes of drive time. Our valley is very spread out. You lost 1.25 hr of billable time or $68.75. Do that every day x 5 days and that's $343.75/wk. Maybe you need to restructure pricing, not raise it, or route your stuff more efficiently. How do you schedule those calls. You seem kinda like a go getter, gotta service them now 'cause if I don't somebody else will. I don't have the foggiest idea what it is like to do irrigation in your climate or geographic area, but, I have lots of pushy people wanting things now. I try to build a schedule around a large time frame to make a route. I'll give people #1 am which means we're there between 8-9 am. I give them last job, which is 3-5 pm. Other than that I tell them 8-1 or 12-5. SSHHH, sometimes 9-1 or 1-5 if I know what I'm doing and where. So when a call comes in I try to schedule it within the next few days on a route where I want to put it and the time of day (am/pm) where I want it. I try for an in/out or circular kinda of travel day with back and forth across multiple towns or a county a no, no. So if your scheduling correct, maybe a service call needs to be worth 1.25 hr including the 30 minutes of job time. So 5 stops today with an extra 15 minutes each would have billed 9 hr work for 9 hr paid. Still think your probably ok @$55/hr but the business process needs refinement. Also think you need to see Chuck Vander Kooi or Jim Huston to tune up your bidding, pricing, money controls etc.