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Prices for a lawn...horrible!

Discussion in 'General Industry Discussions' started by ff279, Apr 27, 2005.

  1. ff279

    ff279 LawnSite Member
    Posts: 36

    I went todo an estimate today for an average sized yard, gave her an estimate of $35.00 per week. Do you know what she told me, " well my neighbor only pays $15.00 per week!!!!!! that is crazy, she said to mow once with the price I gave her and if she dident like the quality she told me to lower the price or she will get someone else............should i take it and lower the price, or keep on walkin?

    Ryan payup
  2. LawnScapers of Dayton

    LawnScapers of Dayton LawnSite Silver Member
    Male, from Dayton, OH
    Posts: 2,574

    walk away......she is a price shopper......and possibly a PITA

    I don't think she is really concerned with quality....

    If she wanted $15 a cut then why didn't she get the guy the neigbors use???

    Don't lower your price. I have one customer that I do for $16 and it is just his front lawn.....it takes me 5-6 minutes tops to trim, mow, blow and go.....

  3. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    Walk away.
  4. AL Inc

    AL Inc LawnSite Bronze Member
    Posts: 1,218

    More and more, I believe people lie and make up stories about "what the other guy charges" Stick to your price and consider yourself lucky that you don't have to work for these people if you don't want to.
  5. Green Pastures

    Green Pastures LawnSite Silver Member
    Posts: 2,457


    Say, "Here is a written copy of my estimate.", hand her the piece of paper.

    Say "Thank you for the opportunity to give you a price for my services and please call me should you require professional services. Have a nice day Miss."

    Walk away.
  6. twins_lawn_care

    twins_lawn_care LawnSite Senior Member
    Posts: 932

    I agree. I am starting to believe people will try to say anything to bring down your price. So and so offered to cut it for $10 less.
    I would leave your written estimate with her, to show you are professional, and not out bargain shopping for customers.
    If she signs on for your price, you lost nothing. If you lower your price, you have just started a viscous cycle with her, as she'll try it on everything you try and upsell her!
  7. Davis Lawn Mowing LLC

    Davis Lawn Mowing LLC LawnSite Senior Member
    Posts: 318

    Dont walk away, RUN AWAY. Never lower your price. Hand them the estimate and politely tell them to have a nice day. I got one of these lowballers really screwing me and other LCOs in my area right now. $10 a lawn. I gave 4 estimates yesterday and 2 of them had already been had by this scrub. One was an estimate for an $18 lawn, 15 minutes tops. I have an estimate already for $10. I said maam, who is this company? They never tell. Either this company doesnt exist and they just made it up to get a lower price or they are just not devuldging the name to protect this company or something.
  8. pagefault

    pagefault LawnSite Senior Member
    Posts: 492

    I agree. Otherwise you are letting them know that your time has little or no value and they will use every opportunity to take advantage of you.
  9. SWD

    SWD LawnSite Senior Member
    Posts: 989

    Several ways to differentiate your company from these others are:
    -commercial insurance
    -workers compensation insurance
    -uniformed crew
    -appropriate licenses
    -professional equipment
    -skill set of you and your employees
    Whenever I get a price shopper, which isn't often anymore, I trot out these differences.
    Doesn't take a lot of time.
    I will not adjust my pricing structure despite what a potential customer has been quoted by "another company".
    I will not waste my time trying to convince a potential customer of the merits of being protected by a company that has the licenses and insurances subject to criminal and civil remedies. I mention all of this once, takes all of two minutes and if they balk-I'm gone.
    Right now I am backed up to the end of June with new work not to mention routine contract maintenance.
    Stick to your price structure-as long as you can back up what you say.
    The danger a start up or low volume company faces is adjusting prices down in an idea of getting started. That is a dangerous precedent as once people start comparing costs, and they do - how are you going to raise prices to what your costs actually are?
    The answer is you realistically can't while maintaining your existing client base.
    So - stick to your price structure and build your business accordingly.
  10. jim dailey

    jim dailey LawnSite Senior Member
    Posts: 614

    Ask her if when she goes food shopping, does she TELL the store HOW MUCH she is going to pay for her food. How about her mortgage, her electric bill. Stick to your estimate. It won't be long...she is gone...and has been replaced with someone else. You will be much happier, then.

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