Prices on Trailer

Discussion in 'Business Operations' started by spitfire3416, Jan 20, 2014.

  1. spitfire3416

    spitfire3416 LawnSite Senior Member
    Posts: 518

    right but again that's what other industries do as well and they're not identical. "as low as"..."rates starting at". go to any car dealer website. theres the bare minimum price and then when you click on it you modify and upgrade to meet your needs. phone carriers do it too. "rates starting as low as"... i understand every lawn is different but half the battle is getting them to call you first. and once they do call, you now have a lead. i just think it would generate more interest and people more likely to call.
     
  2. ducnut

    ducnut LawnSite Bronze Member
    Posts: 1,569

    Nothing wrong with thinking "outside the box". I'm doing door-to-door, residential snow removal in target neighborhoods. I can't believe how much lawn business I've picked up, already, by doing that. It's beyond me how LCOs can let their customers fend for themselves, during the winter months. It's a great way to make winter money (more than I can mowing) and network, at the same time.
     
  3. S&S Lawn ServiceLLC

    S&S Lawn ServiceLLC LawnSite Member
    Posts: 159

    Torn on this thread.Sounds like a good marketing strategy but on the other hand it almost sounds like your trying to low ball(which I'm sure your not)?
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  4. It wouldn't entice ME to call, but hey .. who knows .. maybe it will work for you. Try it and let us know how it works out for ya' Worst case scenario .. you lose the price of the sign, and possibly a bit of business from a few folks who are turned-off by the ploy.
     
  5. spitfire3416

    spitfire3416 LawnSite Senior Member
    Posts: 518

    oh definitely not. just choosing a starting price that's all. i don't want anyone to take the price so literally but rather look at the marketing strategy and it's effectiveness in getting phone calls. thinking about doing it on my upcoming spring mailers as well. i could put $30 but that may potentially sway someone not to call that i would otherwise cut for $25. again, it's very rare that i do charge $25 but rather display the cheaper price. in my opinion it's about getting them on the phone or even better meeting them in person. after that you can up sell them, which is always easier to do in person.
     
  6. kmzlawncare

    kmzlawncare LawnSite Senior Member
    Posts: 310

    Not sure I guess it might work but your going to have all your costumers wanting that $25 cut I know that's your starting price but I know costumers they always want to save money and your going to be the new low baller in your town but if you need more jobs try it you can always take it off if it don't work out.
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  7. hehe ... put a disclaimer on your sign in 6pt type ... "Not a typical charge .. only applies to lawns & grasses that are extremely easy to cut and can be completed in 5 minutes or less .. stated charge of $25 is an absolute minimum and the preceeding stated conditions must be met without exception to be considered for the stated rate .. your individual circumstances will cause your mileage to vary drastically. Terms & conditions subject to change without notice."

    just kidding ... ... ...
     
  8. zwhit81

    zwhit81 LawnSite Member
    Posts: 141

    I think you should try it and then come back here in a few months and tell us how it worked out. I read on here last spring how door hangers would have a 1-2% return. So I said the heck with it and ordered 1,000. I only put 200 out because I picked up all the lawns I could handle. (I am a part time guy with 35 accounts.) I had a return rate of 6%. So give it a try and let us know.
     
  9. S&S Lawn ServiceLLC

    S&S Lawn ServiceLLC LawnSite Member
    Posts: 159

    I understand
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  10. ducnut

    ducnut LawnSite Bronze Member
    Posts: 1,569

    I was just inquiring about those, yesterday. I have a few neighborhoods I want to target. I'm struggling with the outlay, at this point. I know a certain return is there, but, at what point does one not throw money, hoping it sticks. :confused:
     

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