Market value on a mow trim and blow is $35-$40 but its been there for the last few yrs. you cost permit you to make a profit at this price but a smaller profit than a few yrs ago because of cost of living has went up. So are you satisfied to go along and make market rate or are you good enough to raise the price $50 and convince the customer that they get what they pay for. Remember if you take the account for $40-$45 someones going to under bid you in the future. Do you have enough confidence in your business to walk away from the customers that only want to pay market rate for the fewer customers that YOU convince that your company is worth more. Chevy's are everywhere Rolls Royce's are rare what do you as a business want to be and are you willing to suffer to get there?