Pricing on Postcards - your thoughts?

Discussion in 'Business Operations' started by DA Quality Lawn & YS, Feb 22, 2011.

  1. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,869

    Guys,

    I am ordering up some postcards to be direct mailed. About 900 postcards going to two affluent mail routes near me. I have been quoted a price of about $500 which includes the postcard itself, 1 hr design time (no I did not want to take the time to do the thing myself), a mailing list, and postage.
    Seem reasonable?

    If I go through with this, I would likely do a 2nd mailing 6-8 wks down the line to the same mailing list.

    I will concede the estimate is with Adeas. They seem to be pretty easy to work with - anyone do direct mail postcards with Adeas and what are your thoughts on them?

    DA
     
  2. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,869

    Bump it up, looking for ops.
     
  3. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Earlier this year I had ran some numbers of running a larger campaign of 15,000. I figured it two ways. One way was I paid a person to design, another for the print and then another for the mailing services. Then I call Adeas and got a quote for them to do it all.....at it was about the same.

    Now, when I compare your numbers and mine, seems like you paying quite a bit more per card/100. I think to mail 15,000 was going cost in the neighborhood of $4000 I think. But, with postcards the few you mail the more you're going to pay per piece.
     
  4. Paver Protector

    Paver Protector LawnSite Member
    Posts: 17

    Are the lists you're using going to mail carrier routes(the whole route) or are you choosing the demographics that fit your business or choosing by a geographical area?
     
  5. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,869

    Mail routes I chose are saturation routes (whole routes) - cheaper rate that way, and I know the neighborhoods my cards will be getting into.
     
  6. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,869

    Bump it on up
     
  7. JeffNY

    JeffNY LawnSite Senior Member
    Posts: 257

    price is right.
     

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