Promotion frequency

Discussion in 'Starting a Lawn Care Business' started by green-pa, Mar 23, 2007.

  1. green-pa

    green-pa LawnSite Senior Member
    Posts: 733

    I was wondering if many of u distribute multiple times in the same locale. Say once every 2 weeks, 3 weeks? I'm thinking many of the flyers I put out 2-3 weeks ago have been trashed since, A- they weren't as good as my current one and B- it's far too early to be cutting grass ( especially back then)! :rolleyes:
     
  2. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    The more the better, especially this time of year. Certainly every few weeks is not too much.
     
  3. Lynden-Jeff

    Lynden-Jeff LawnSite Bronze Member
    Posts: 1,405

    yep thats what im doing. Did my first drop 2 weeks ago. Will be doing that area again in about 2 weeks. Doing a new area on monday. So I rotate areas. I will be heavy flyering until may. Afterall spring is really just starting now for the north east.

    Cheers
    Jeff
     
  4. green-pa

    green-pa LawnSite Senior Member
    Posts: 733

    Ok, good. Then I won't feel silly for doing a few subdivisions 2, 3, or even 4 times for the ones near where I live. I'm hitting the ones closest to me hardest of course. I'm trying to stick within a 15-17 mile radius of my home.
    Does this sound about avg? I'm just really hoping to get at least 10-15 weekly customers although I'd love to have 20-30 or more to where I even could have a worker with me. Anybody do more than 4 rounds of flyers in the same houses/subdivisions?
     

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