Promotion Ideas

Discussion in 'Starting a Lawn Care Business' started by magicmike, Feb 19, 2013.

  1. magicmike

    magicmike LawnSite Senior Member
    Posts: 266

    so Im gonna make flyers and hand them out, I was thinking of trying to promote my business by a free soil test done by the local extension, and a one time free snow and ice control (the customer will be able to use this once during the year and it has to be over 2 inches of snow) and/or 4th cut free (Or maybe all 3). What do you guys think?
     
  2. trock

    trock LawnSite Senior Member
    Posts: 430

    Sounds good if you like working for free
     
  3. Vanderhoff Landscaping

    Vanderhoff Landscaping LawnSite Senior Member
    Posts: 386

    What if the first snowfall is over 2 feet?
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  4. magicmike

    magicmike LawnSite Senior Member
    Posts: 266

    That could happen but what if it doesnt snow at all? If it does ill be doing some hard work for free but if it doesnt I might be able to add more accounts. I just wanted to know some opinions if this might be a good promotion.

    Im a start up business, I want to have some kind of special to add to my flyers to get some attention.

    We just had about 2 feet of snow here so I figure this will get some attention. This coupon can be used once during the year. Maybe it wont even snow, maybe it will snow 4 inches and people will use it, than maybe it will snow 2'.

    Do you think it will be to risky? Maybe just the pH test and the snow and ice control. Maybe just free snow removal and make them pay for ice control (I dont know something like that so I wont lose so much money and time). All I know is people want something for free lol. Even if they dont get it when its all said and done they just want to know that they could get it.
     
  5. HDLLandscaping

    HDLLandscaping LawnSite Member
    Posts: 138

    10% off the first X months, I wouldnt do anything for free. But the 1st month free if you sign for the whole year for lawn could be good.
     
  6. magicmike

    magicmike LawnSite Senior Member
    Posts: 266

    I must have not included they would have to sign up for the year to receive the free snow and ice control. I think the removal of 1-2 feet of snow (This usually doesnt happen to much in long island maybe 6 inches in a normal winter) with a decent snow blower would be must faster than a free month of lawn care. I would only do the front pavement (driveway and sidewalk)
     
  7. Vanderhoff Landscaping

    Vanderhoff Landscaping LawnSite Senior Member
    Posts: 386

    Maybe 10% off the first months bill I would do. Idk about first cut free. Some people like wait until the grass is pretty high before making phone calls for a landscaper. My guess is that it is a way to cut costs with mowing or whatever. If that is the case I would charge a double cut for the first one.
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  8. alldayrj

    alldayrj LawnSite Gold Member
    Posts: 3,768

    Didn't see you we're on the island. What towns do you service?
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  9. magicmike

    magicmike LawnSite Senior Member
    Posts: 266

    Ill be in the farmingdale area what about you?
     
  10. alldayrj

    alldayrj LawnSite Gold Member
    Posts: 3,768

    I don't do maintenance but we're based out of farmingdale as well. We park everything right by 110 and 109. Small world
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