Purchase of Direct Mailing List ...

Discussion in 'Business Operations' started by horselady, Feb 13, 2006.

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Do you use Business Reply Mail (BRM) on your Direct Mailers?

  1. Yes

    0 vote(s)
    0.0%
  2. No

    5 vote(s)
    100.0%
  1. horselady

    horselady LawnSite Member
    Posts: 42

    Where do you purchase your direct mailing lists? I'm finding prices from $.32 - $.52 per address.
     
  2. newmanfan

    newmanfan LawnSite Member
    Posts: 56

    That's really high-

    I paid .07 a piece for 3000 or so in November. I checked two companies against each other and they were the same.

    In the future, I think I would go with info usa. They have a website, and I think you can purchase online.

    The price may go up the more you try to define your market.

    I selected zip code and income level. I talked to a customer who responded, and she said it didn't matter that their name was on it. You might be better to work with your mailing company and do a carrier route in certain neighborhoods. The cost to process the mail is much less this way.
     
  3. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    If I remember right, I paid $150 for 5000, which comes out to about .03 cents per name. It was narrowed down to zip code, age, homeowner, income and property value. The same company printed my postcards, so they also printed the targeted address on them and mailed them. With the design...from start to finish...I ended up paying .40 cents per card. I used www.postcardwarehouse.com
     
  4. horselady

    horselady LawnSite Member
    Posts: 42

    Does anyone else use direct mailing for advertising? sporty
     
  5. Jpocket

    Jpocket LawnSite Silver Member
    Posts: 2,278

    The best way is to make your own, all it costs you is Fuel, and software if you don't have it already
     
  6. horselady

    horselady LawnSite Member
    Posts: 42

    What software are you referring to?
     
  7. BufalinoLand

    BufalinoLand LawnSite Senior Member
    Posts: 400

    I just paid 175 for a cd rom that will allow me to click and print labels

    it was called Dickman Directories out of Ohio
     

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