Putting our pricing on our website?

Discussion in 'Business Operations' started by PerfectEarth, May 20, 2012.

  1. PerfectEarth

    PerfectEarth LawnSite Bronze Member
    Posts: 1,735

    I'm seriously considering dedicating a page for doing this. I think it will save a ton of time and headaches. You'll probably say it will scare people off, but I think if I create a nice page with enough detail/explanation, it can be a good resource for customers to check out and to simplify write-ups.

    Obviously, I could never cover materials, etc... but for general labor rates and a few other things (again, with examples and explanations) I see no reason to be scared of doing such a thing. We're after a niche customer anyways, so those customers who don't get it or think it's crazy- maybe that's fine.

    Why are rates in our industry so 'secretive?'... we do a lot of hourly+materials work anyways for people, I think it would be a simple resource and I could throw in some reviews and references... Any thoughts?
     
  2. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    I do not have a problem with it. I know most places don't not just our industry.
     
  3. Glenn Lawn Care

    Glenn Lawn Care LawnSite Silver Member
    Posts: 2,647

    Doesn't sound like a bad idea to me. It might stop your phone from ringing as much but it might create traffic to your website. My only concern would be is that without visiting the property to give and estimate, how can you up sell your services.
     
  4. PerfectEarth

    PerfectEarth LawnSite Bronze Member
    Posts: 1,735

    I would certainly visit with any customer and see their property once they contact us, like always- presumably AFTER they have seen on their own or been referred to our pricing on the site. I think of it more as a "weeding out" of clients we may not mesh up with, to put it nicely.

    People always want to know the price (for the most part!) so I view it as a tool- customer calls, we talk about the work, they'd like a consultation on maintenance... if I did this, I'd be able to say, "Hey, we're very open and honest with our pricing. I invite you to check out our website where you'll find some basic rates as well as many photos and reviews of our work. This will help you decide whether you'd like to go forward with a meeting, and then we can assist you with a proposal."

    Something like that. Part of why I'm thinking of doing this is time savings, especially on writing long estimates. We don't get every job we estimate, but we do pretty well. Still, there's a lot of work we do for people that don't need estimates. They trust our pricing and we've had no problems and the website info could help generate more interest I think...
     
  5. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    I do not write many estimates either.
     
  6. NEW CITY LAWN CARE LLC

    NEW CITY LAWN CARE LLC LawnSite Bronze Member
    Posts: 1,268

    I personally don't think its a good idea, I sell my services in person with an accurate estimate after looking over a property and what a customer wants done, I sell myself with a trustworthy personality, I even often times have customers pay me on the spot even when I can't complete the work til the next week....
     
  7. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    I get that too, you want a check now,,, I can not wait!
     
  8. NEW CITY LAWN CARE LLC

    NEW CITY LAWN CARE LLC LawnSite Bronze Member
    Posts: 1,268

    Even when I'm not the cheapest estimate they've gotten, I get hired more often than not, especially with the older generation customers, I'm trustworthy and professional and customers pick up on that and I get hired...

    If you list your prices and you're not as affordable as others, you miss out by not meeting with customers in person IMO....
     
  9. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    I think he is just talking about basics anyway.
     
  10. PerfectEarth

    PerfectEarth LawnSite Bronze Member
    Posts: 1,735

    True. Certainly something to consider... We are certainly professional and customers enjoy meeting with us. I think we've built a great reputation. Still, the website isn't the sole way we get business. So I really wonder how many people it would scare off.... maybe a risk I'm willing to take? It's a tough call. Perhaps I could try it and then remove it if I notice a total drop-off or get comments.

    -- And yes, I'm just talking basics- like labor rates, some equipment... perhaps mulches and soils.
     

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