This was my first year in the lawn business. When I started out, I had some pricing on my flyers and craigslist ad that said such and such service "as low as" such and such $, but it seemed to lead to some confusion and a few unhappy people when actually quoting pricing for people. A few people said 'but the ad said it costs $35 (example)' and I explained, NO, it didn't, it said "as low as" Anyway, I quit putting pricing on advertisements. I did a lot of estimates but got about half the jobs. Not sure what normal closing rate is but it didn't seem good to me. It made me wonder if I should just tell people up front what minimum rates are, over the phone, instead of wasting so much drive time and gas. so, what are your experiences with putting pricing on advertising vs not? For my spring campaign, I can't decide if I should list "as low as pricing" for various packages, or if I should list no pricing, that way when they call, I have more of a chance to be a "salesman" to the people that wouldn't normally call if I put my minimum pricing on paper. On the other hand, if I have no pricing, and they get advertisements that DO list pricing that seem fair, they may not even give me a call. What do you think?