Putting "Services starting at $$$" on Postcards

Discussion in 'Business Operations' started by KrayzKajun, Jan 5, 2012.

  1. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    getting ready to send out my first round of postcards at the end of Jan.

    im doing two seperate card designs this year. one targeting mowing accounts and one for more landscape & tree work.

    I know exactly which communties are getting the cards, so i know what my mininum pricing is.

    so lets say average 40cuts a year x $55.00 / 12 months is $183 round up to $185 month.

    would it help get rid of the price shoppers by putting
    "Mowing starting at $185.00/Month"

    Any ideas or Opinions??
     
  2. Swampy

    Swampy LawnSite Bronze Member
    Posts: 1,435

    I'd go with a per cut price, seems like a smaller number, But I would put under it, prices subject to change.
     
  3. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    I'm not doing per cut pricing anymore. Putting all new yards on 12month payment plan.
    Posted via Mobile Device
     
  4. jequigle

    jequigle LawnSite Member
    Posts: 236

    If you put $185/month make sure you state how many cuts per month they receive with that
     
  5. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    It will be stated in the service agreement how the 40cuts are spaced out. Any additional cuts will be charged seperatly.
     
  6. TriCityLawnCareLLC

    TriCityLawnCareLLC LawnSite Bronze Member
    from Ohio
    Posts: 1,025

    Here are my thoughts per your request...
    I like that you are after 12 month contracts you're after the "GOOD" customers...
    I'm leery of putting the $185 a month, Unless you're confident that you can steal work form other guys in the area who are charging more. If you're going after new people, people who've never had an LCO before the large monthly # might scare them away. Have you considered ..."Weekly Mowing starting at $40 with a 12 month contract" or something to that effect. I realize space is limited in regards to too much writing. Anyhow those are my thoughts. If you even put starting at $40 a week and leave the details out, it will get them to call you and once on the phone you can sell them on your dependability and quality...
     
  7. nepatsfan

    nepatsfan LawnSite Gold Member
    Posts: 3,142

    One thing to consider is you are targeting nice decent sized yards I would assume. These people know they have a nice decent size yard, right? They might think if he starts at $185 a month our yard is probably $300 a month.

    Almost anyone you get from a direct mail situation is going to be a price shopper. They didn't see your work, no one referred you, so they are going to be looking for a fair price. You need to sell them when you get there but whether they have a 250k dollar house or a million dollar house they are going to be looking mostly at price when they contact you through advertising.

    My experience has been that most people that are referred are looking for quality work and they aren't shoppers, direct mail is typically not the case in my experience.
     
    Last edited: Jan 5, 2012
  8. BCboy

    BCboy LawnSite Member
    Posts: 62

    For me I would not put a starting price on my cards.
    If someone who receives the card calls me to mow their lawn and says "your card said you would mow a yard for $___. Thats what I will pay".
    They may have a yard the size of Walmart.
    But if they call I always explain that cuts start at $25 and go up from there depending on the size of their yard. I also tell them I would be happy to come by and give them a actual price after seeing their yard. I then write that price on the back of my business card and hand it to them. I have never had anyone say I quoted less than what was on the card. I never put myself in the position to argue over price.
     
  9. arninglawns

    arninglawns LawnSite Member
    Posts: 68

    I always put my price ($26) and "for lot sizes up to 8000 square feet" on my cards, and in the fine print "special prices are per visit and require a minimum of 4 mowings..." I also put a table showing the frequency of visits and prices for other size yards. So, when people call, they just say: "I want to sign up for your $26 program, here's my credit card number..." instead of "I've got a tiny little yard with hardly any grass and my neighbor's brother does it for $20, but he joined the Navy, can you do it for $15?"

    Same type of deal is on my website.
     
  10. xclusive

    xclusive LawnSite Bronze Member
    Posts: 1,052

    I think that the price per month will scare off more people. I would advertise a per week price and then when you meet with potential clients explain that it is billed on a monthly basis. I have clients that do not like signing 12 month contracts cause in my area they are paying for 12 months and we are only servicing them for 9 months.
     

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