QR Codes don't have to be lame

Discussion in 'Digital Marketing' started by tonygreek, Apr 12, 2012.

  1. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    Working on a QR Code Generator project and decided to test some lawn'centric design boundaries...

    [​IMG]
     
  2. greg8872

    greg8872 LawnSite Senior Member
    Posts: 298

    Tried scanning this, and it took a long time, and when it finally hit, it said it was a UPC_E 02520449
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    Which scanner did you hit it with? I've used 4 and they all hit within a couple of seconds. Print versions almost immediately. That said, the couple second scan times I was maxing at are not something I would ever release into the wild, but wanted to demonstrate something different to get people thinking about what they could do that's visually more interesting.

    Anyhoo... I couldn't get to the page last night to continue my thought. If you do some searching, via "QR Code gallery" or some such phrase, you can find some interesting visual presentations of what you can do, beyond the standard black and white.

    When it comes to customizing them, there's definitely some time and refinement involved as you try to achieve the balance of design vs. the issues Greg encountered. It comes down to working with the image, scanning with your code app, adding outside graphical elements, re-scanning, and arranging/resizing them until you get good response times. In the example I put up, the word "forum" caused the biggest problems, with fractional moves having a huge impact on scanner response.

    So then what? Attach it to a useful landing page on your site, and Google Analytics, and you can capture some great customer info and data as to what may or may not work for your LCO's marketing efforts.
     
  4. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    Greg, if you Google that UPC, you'll see it does work.

    Sorta... lol
     
  5. greg8872

    greg8872 LawnSite Senior Member
    Posts: 298

  6. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    Yep, Microsoft's not really good at late-to-the-party technology plays.

    I did a Photoshopped QR mailer for an exterminating company that I'll post once I strip their info out. With the code being comprised of ants, it was a fun way of using campaigns that imply something meaningful and that goes to an offer landing page instead of just going to a business' home page (the worst use of QR Codes).

    If someone were to take the time, a great lawn-related campaign for something like fert applications or yard rehabs would be to do the QR, similar to what I attached, and have it be the patchy lawn of a house.
     

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