I'm planning on getting door hangers or postcards as a form of advertising and one idea I had was a flat rate first cut and as a referral bonus. One of the neighborhoods I am targeting all have yards that would be in the $25 to $45 per cut price range. Would advertising a $20 first cut be considered lowballing or would I be shooting myself in the foot over the long run? I do this on the side and all of my equipment is paid for. Related question, what do you all think of a flat rate first cut as an advertising tool in general? Secondly, when is the best time to try and gain new customers for the 2014 mowing season? The neighborhoods I am interested already have LCO operators and I'd like to get my flyer on people's doors first. I was thinking mid February depending on the weather.