This is sound advice. All the big boys around here are commercial only. They all market their businesses. They sponsor local events. They give to charity. Are you in a position to go after that market? If I could pay to compete with that I couldn't keep up with the outcome. You got $200K on tap to expand? Score isn't a bad group of people to work with, I am lucky we camp next to a guy who consults for score. Got a few times with him this summer and listened to him ramble on. Paying a professional to do what they do best is $ well spent. It's why people hire us to mow their grass. Don't be afraid to spend a little $.