Radio Ads

Discussion in 'Business Operations' started by Team-Green L&L, Mar 14, 2007.

  1. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

  2. salandscape

    salandscape LawnSite Member
    Posts: 168

    I understand that you can't probably economically extend the ad length due to cost but it may be a little hard for a first time listener in a car to jot down the #/ website. They are easy enough to remember so I would think with hearing the ad a few times this probably won't be a problem. They sound professional and you are able to get a clear message across quickly.

    Out of curiousity when are you running these, time of day? And what type of stations? Best of luck, in my area I don't think I've ever heard a radio ad for Landscaping, hope it works out for you.
     
  3. toac

    toac LawnSite Senior Member
    Posts: 350

    they sound great! what radio station(s) are they going to be on?
     
  4. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    These ads are going to run on 55KRC in Cincinnati during the Morning Show with John Phillips between 5-9am. They have an affluent audience of middle aged business people. I'm keeping my fingers crossed. It worked out well for a local erosion control company.

    Costs were nominal though. We're at a few hundred bucks a week to have (5) ads and (5) 5 sec. ad ins. They also endorse our company on a daily basis. That is valuable in itself.
     
  5. Flow Control

    Flow Control LawnSite Bronze Member
    Posts: 1,267

  6. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    More feedback PLEASE!!!!!
     
  7. Flow Control

    Flow Control LawnSite Bronze Member
    Posts: 1,267

    Your one that listed your specific certs? Just say your certified installers and use the time for other information
     
  8. jcantrell

    jcantrell LawnSite Member
    Posts: 72

    they sound good, radio ads work for other highly competitive business like car dealerships, I am sure that they will work for you, your name recognition will be HUGE!
     
  9. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    Yeah, good feedback. I noticed that last night and it has been edited to say "certified", not "ICPI certified". I like letters, but you've got to know what they mean to be effective and the buyer won't.
     
  10. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    bump...bump...
     

Share This Page