radio ads

Discussion in 'Pesticide & Herbicide Application' started by mrkosar, Feb 19, 2009.

  1. mrkosar

    mrkosar LawnSite Senior Member
    from Ohio
    Posts: 664

    anyone try these? i'm looking at around $110 per 30 second spot. wondering those who have used it, was it worth the money? did you offer a deal? how spots did you do? suggestions, advices, pros/cons...?
     
  2. americanlawn

    americanlawn LawnSite Fanatic
    from midwest
    Posts: 5,842

    Our best bet was television. Radio signals reach hundreds of miles (out of your area?), but they charge for this. We tried radio in the past (not the big radio station (WHO - Ronald Reagan's station) here cuz their air time costs the same as TV. If your market is within a fifty mile radius, I recommend TV cuz it covers the area you service. My 2 cents worth.

    =mrkosar;2783714]anyone try these? i'm looking at around $110 per 30 second spot. wondering those who have used it, was it worth the money? did you offer a deal? how spots did you do? suggestions, advices, pros/cons...?[/QUOTE]
     
  3. tlg

    tlg LawnSite Senior Member
    Posts: 645

    We tried radio a few years back. Not a real good response for the money. We track all our leads so I'm sure on that. I think we missed our target customer ( 40 years +) by being on a music station. We needed to be on a news or talk radio station, I think, to get the results we wanted. The experts said go with the larger listening audience. They were wrong. Go with the station you think your customers are listening to.
     
  4. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,020

    mrkosar,

    Don't know about you and the others...but typically when I listen to the radio I am either drivig or working in the shop and typically don't even hear it really.

    I think most people are more visiual (or atleast I am) if that helps! I have never bought anything from a radio commerical...but I can see where TV would work.

    BTW...we better grab some lunch pretty soon as spring is coming with a vegence!!!! When are you planning on getting started?
     
  5. nickroqs

    nickroqs LawnSite Member
    from NJ
    Posts: 37

    Even if I was in the market for a new landscaper, and your ad happened to be on, I wouldn't really think about copying down the number/info while I was driving. I like to stick to print ads.
     
  6. mrkosar

    mrkosar LawnSite Senior Member
    from Ohio
    Posts: 664


    maybe later next week. let me know how your schedule looks.
     
  7. grassguy_

    grassguy_ LawnSite Senior Member
    from Ohio
    Posts: 633

    Mrkosar,
    Have used radio before, and unless you do market saturation with repeated play times and drive times included, its very marginal and especially in major markets where stations are hammering the airwaves. With the diversification of music and talk radio being so splintered, i doubt its effectiveness as naywhere near what it used to be. IMHO
     
  8. foreplease

    foreplease LawnSite Bronze Member
    Posts: 1,895

    I spent tens of thousands of dollars on radio ads over a ten year period in a former retail business and would not consider buying any radio ads for this industry. I cannot tell you what will work best for you in your area but feel safe in saying radio will not work affordably.
     
  9. Rayholio

    Rayholio LawnSite Bronze Member
    Posts: 1,461

    Waste of money.
     
  10. lawn king

    lawn king LawnSite Silver Member
    Posts: 2,251

    Direct mail works best and yes it costs big bucks!
     

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