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Radio Advertising worth it?

Discussion in 'Business Operations' started by Drivefaster35, Jan 9, 2007.

  1. Drivefaster35

    Drivefaster35 LawnSite Senior Member
    from Midwest
    Posts: 367

    I was approached last night from a local channel network about advertising on the radio. I'm very interested because only one local guy has ever done this a long time ago but him and I dont get a long very well "low baller" so it's not exactly like I can ask him how it worked for him. I live in a city with about 30,000 people and another city of about 15,000 just south which I'm willing to go to. Th radio would reach all these areas and then some but I just don't know i'f I will get the results I should for the amount of investment it will take anybody have any ideas or suggestions? :usflag:
  2. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    Why not set up a week end call in garden show.
  3. lawnpro724

    lawnpro724 LawnSite Silver Member
    Posts: 2,201

    Dont waste your money on radio, there are other less costly ways to advertise that are much, MUCH better. Newspaper, Yellow Pages, Flyers are just some of them. I have done radio years ago and boy was it a waste of hard earned $$$$$$$$$$$$$$$$$$$$$$$$$$$$.
  4. probe1957

    probe1957 LawnSite Member
    Posts: 165

    The fact that only one other guy has ever tried it would tell me all I need to know.
  5. LindblomRJ

    LindblomRJ LawnSite Silver Member
    Posts: 2,570

    Radio is okay for retail... However for LCOs and landscapers bad idea.
  6. Ed Ryder

    Ed Ryder LawnSite Senior Member
    Posts: 541

    There was a landscaping company here that advertised on one station (selling landscaping projects, not mowing). Their campaign sounded persuasive and lasted a long time. Then the station format changed and I have heard no other advertising like it since. I had the impression the campaign was working for them, because of its duration, and it was smartly done.
  7. Mean Green Lawns

    Mean Green Lawns Banned
    Posts: 58

    I have thought about getting on the radio as well here in metro detroit. I figured it would be good for name recognition so when they get a flyer they have heard of me already

    lol my song...

    If you want the job done right
    you can call us untill 9 at night
    we do irrigation, areation landscape design...
    we sod, we seed, we keep your gutters clean...
    cause were mean green lawns and landscaping
    mean green lawns and landscaping... .
  8. Lawnworks

    Lawnworks LawnSite Fanatic
    from usa
    Posts: 5,407

    I would do it on talk radio if I were you. I would think they would be more of your target audience.
  9. gqnine44

    gqnine44 LawnSite Senior Member
    Posts: 501

    Yes, for commercial work. For residential you need to reach babes - think FM.

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